# Selfie-Ready Setting Powders Fenty Beauty Released Eight New Pro Filt’r Setting Powder Shades By Ell Smith | Published 2019-01-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pro-filtr-setting-powder References: [hypebae](https://hypebae.com/2019/1/fenty-beauty-pro-filtr-setting-powder-new-foundation-shades-brushes) & [fentybeauty](https://www.fentybeauty.com/new-beauty-products) Fenty Beauty's concealer was a huge hit among fans of the cosmetic company, and in light of this, the brand announced the upcoming release of a new product -- the Pro Filt’r Setting Powder, which arrives in eight shades. The inclusive powder is designed to flatter any skin tone, but it's most notable quality is the fact that it has no "flashback qualities" meaning it limits the shine that tends to appear prominently in photographs. The purpose of the [setting powder](https://www.trendhunter.com/trends/getset-blur-set-matte) is to help one achieve a [matte finish](https://www.trendhunter.com/trends/warm-wishes-soft-matte-powder-bronzer), while helping makeup to stay in place for longer periods of time. This cosmetic product was spotted in Fenty's official [Instagram](https://www.trendhunter.com/trends/blush-filter-liquid-blush) page, alongside a collection of other beauty pieces, like application tools, and the brand's popular concealer, which is available in over 50 shades. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 62% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Setting Powders:** There is an opportunity to create more inclusive setting powders that cater to a wider range of skin tones, and limit shine or flashback qualities for better photographs. - **Pro-longing Makeup Products:** There is an opportunity to innovate makeup products that help makeup stay in place for longer periods of time, such as setting powders, sprays or primers. - **Social Media Beauty Trends:** There is an opportunity to study social media trends and preferences in order to create products aimed to appeal and improve the look of makeup in photographs or videos. ### Where This Applies - **Cosmetics:** Cosmetic companies can innovate inclusive setting powders that cater to a wider range of skin tones and create products that help makeup stay in place for longer periods of time, such as setting powders, sprays or primers. - **Social Media Marketing:** Companies can use social media marketing trends and preferences to create products aimed to appeal and improve the look of makeup in photographs or videos and target social media-savvy consumers. - **Photography:** Photography companies can innovate products aimed at improving the quality of photographs by reducing shine or flashback qualities in make-up products. ## Related on Trend Hunter - [Inclusive Skin-Perfecting Powders](https://www.trendhunter.com/trends/ultimate-setting-powder.md) - [Elegant Pressed Finishing Powders](https://www.trendhunter.com/trends/pressed-finishing-powder.md) - [Celebrity Finishing Powders](https://www.trendhunter.com/trends/true-to-myself-tinted-pressed-finishing-powder.md) - [Portable Setting Powders](https://www.trendhunter.com/trends/puff-puff-pass-setting-powder.md) - [Vegan Pressed Powders](https://www.trendhunter.com/trends/easy-bake-airbrush-matte.md) - [Protective Makeup Finishing Sprays](https://www.trendhunter.com/trends/fenty-beauty-you-mist.md) - [Sheer Pressed Finishing Powders](https://www.trendhunter.com/trends/halo-glow-powder-filter.md) - [Sensitive Skin Pressed Powders](https://www.trendhunter.com/trends/getset-pressed-powder.md) - [2-In-1 Cosmetic Powders](https://www.trendhunter.com/trends/getset-blur-set-matte.md)