# Blue Agave-Based Primers Fenty Beauty's Pro Filt'r Mattifying Primer Will Keep You Shine-Free By Katherine Pendrill | Published 2019-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pro-filtr-mattifying-primer References: [bustle](https://www.bustle.com/p/when-does-fenty-beautys-mattifying-primer-launch-itll-keep-you-shine-free-all-summer-18205839) & [fentybeauty](https://www.fentybeauty.com/pro-filtr/mattifying-primer/FB30018.html?dwvar_FB30018_color=FB3042) [Fenty Beauty](https://www.trendhunter.com/trends/vegan-tinted-hydrating-fenty-moisturizer) is here to keep you shine-free all summer long with its new Pro Filt'r Mattifying Primer. While the brand already has a makeup primer available called the Instant Retouch Primer, the newest product offers even more control over your complexion. The new Pro Filt'r Mattifying Primer from Fenty Beauty is a shine-controlling makeup primer set to launch on August 15. Unlike the brand's other primer, this new product is made from blue agave extract and [blurring powders](https://www.trendhunter.com/trends/pdrn-spirulina-poreless-primer). These ingredients go on smooth to mattify the look of pores and fight shine—all without leaving the skin feeling tight or dry. Even for those who's skin is normally on the dry side, the new primer is great for using on the T-zone and other areas that do tend to get a bit more oily in the summer months. Image Credit: *Fenty Beauty.* ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 24% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Shine-control Makeup:** Developing new formulations using natural ingredients like blue agave extract and blurring powders for shine-controlling makeup primers can disrupt the cosmetics industry. - **Mattifying Skincare:** Creating mattifying skincare products that effectively manage shine and pores without drying out the skin presents an opportunity for innovation in the beauty industry. - **Customizable Complexion Products:** Designing customizable complexion products that cater to different skin types and concerns, such as creating alternatives for dry skin on the T-zone, can offer a disruptive edge in the cosmetics market. ### Where This Applies - **Cosmetics:** The cosmetics industry can explore the use of blue agave extract and blurring powders as ingredients in shine-controlling makeup primers to meet consumer demands for matte and long-lasting finishes. - **Skincare:** The skincare industry has an opportunity to develop effective mattifying products that address oily skin concerns without compromising hydration, especially during summer months. - **Beauty:** In the beauty industry, creating customizable complexion products that can accommodate different skin types, including dry skin in specific areas, can meet the diverse needs of consumers and drive innovation. ## Related on Trend Hunter - [Powerful Matte Primers](https://www.trendhunter.com/trends/power-grip-matte-primer.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Cooling Face Primers](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer.md) - [Illuminating Skincare Primers](https://www.trendhunter.com/trends/hydro-grip-glow-primer.md) - [Oil-Free Primer Formulas](https://www.trendhunter.com/trends/smashbox-cosmetics.md) - [Hydrating Tinted Moisturizer](https://www.trendhunter.com/trends/vegan-tinted-hydrating-fenty-moisturizer.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md) - [Glow-Boosting Primers](https://www.trendhunter.com/trends/instant-firmx-glowfilter.md) - [Protective Makeup Finishing Sprays](https://www.trendhunter.com/trends/fenty-beauty-you-mist.md)