# One-Step Cleansing Balms The Elemis Pro-Collagen Cleansing Balm Simplifies Makeup Removal By Laura McQuarrie | Published 2020-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pro-collagen-cleansing-balm References: [allure](https://www.allure.com/review/elemis-pro-collagen-cleansing-balm) & [us.elemis](https://us.elemis.com/pro-collagen-cleansing-balm.html?bottle_size=281) Elemis' Pro-Collagen Cleansing Balm is touted as a super cleansing treatment balm that's effective for supporting a soft, clear and glowing complexion, as it removes makeup and impurities with ease. The balm offers the benefits of three different skincare product formulas in one, as it's not just a nourishing balm but also a cleansing oil and a milk that helps to simplify the process of cleansing the face and removing makeup without needing harsh scrubbing. The Elemis Pro-Collagen Cleansing Balm is full of skin-supporting ingredients like elderberry and nine natural essences such as lavender and eucalyptus. To make the most of the all-in-one cleansing balm product, the brand recommends using it daily as a cleanser or even weekly as a nourishing treatment mask. Image Credit: Elemis ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 11% | Activity: 14% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multi-functional Skincare Products:** This trend provides opportunities for brands to create products that offer multiple benefits, providing more value to customers and simplifying their skincare routines. - **Natural Ingredients in Skincare:** Consumers are becoming more conscious about the ingredients in their skincare products, providing opportunities for brands to use natural ingredients and market their products towards this audience. - **Sustainable Packaging Solutions for Skincare:** With the rise of eco-consciousness, consumers are looking for skincare products that use sustainable packaging solutions, creating an opportunity for brands to differentiate themselves and appeal to environmentally-minded consumers. ### Sectors Adopting This - **Skincare Industry:** This trend presents a disruptive innovation opportunity for brands to innovate and create multi-functional products that cater to the changing needs of consumers. - **Natural Beauty Industry:** This trend presents a disruptive innovation opportunity for brands to market skincare products with natural ingredients that appeal to consumers who prioritize natural and organic products. - **Packaging Industry:** This trend presents a disruptive innovation opportunity for packaging companies to create sustainable packaging solutions that cater to the eco-conscious skincare consumer. ## Related on Trend Hunter - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Multi-Benefit Facial Cleansers](https://www.trendhunter.com/trends/barrier-pro-1step-cleanser.md) - [Melting Balm Cleansers](https://www.trendhunter.com/trends/melting-balm-cleanser.md) - [Omega-Powered Cleansing Balms](https://www.trendhunter.com/trends/omega-cleansing-balm.md) - [Streamlined Skincare Routine Lines](https://www.trendhunter.com/trends/itlist-skincare.md) - [Multi-Flower Cleansing Balms](https://www.trendhunter.com/trends/luminous-cleansing-balm.md) - [Impurity Removing Cleansing Balms](https://www.trendhunter.com/trends/john-masters-organics-cleansing-balm.md) - [Double Cleansing Balms](https://www.trendhunter.com/trends/double-cleansing-balm.md) - [Gentle Balm-to-Oil Cleansers](https://www.trendhunter.com/trends/calming-cleansing-balm.md)