# Fine-Tuned Protein Food Products The Pro 2Go Protein Products Offer Health-Conscious Nutrition By Michael Hemsworth | Published 2019-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pro-2go References: [conveniencestore](https://www.conveniencestore.co.uk/products/sci-mx-launches-pro-2go-snacking-range/576841.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [sci-mx](https://www.sci-mx.co.uk) The new Pro 2Go protein products have been unveiled by Sci-Mx Nutrition as a series of items for consumers that will offer them a delicious way to maintain a fast-paced lifestyle without skimping on their nutritional needs. The product range includes Gooey Bars, Flapjacks, Raw Bars and Bakes, which are all characterized by their [high protein level](https://www.trendhunter.com/trends/lowsugar-highprotein-bars) and free-from profile that make them suitable for consumers on restrictive diets. The standout product is the Gooey Bars that contain 20 grams of protein per serving with just [two grams of sugar](https://www.trendhunter.com/trends/trek) and feature a liquid center that is unlike traditional solid form alternatives on the market. The Pro 2Go protein products will be supported by a substantial media plan that will drive awareness over the course of 2019. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 42% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **High Protein Food Products:** There is an opportunity for food companies to invest in developing new high protein products that are free from unhealthy ingredients. - **Healthy On-the-go Snacks:** The demand for healthy and convenient food options presents an opportunity for companies to create snacks that cater to the needs of busy individuals. - **Low-sugar Protein Bars:** With consumers looking for healthier snack options, there is a growing need for protein bars that are low in sugar and high in protein. ### Where This Applies - **Health Food Industry:** The health food industry can leverage the trend of high protein food products to create innovative products for consumers who are health-conscious. - **Convenience Food Industry:** The convenience food industry can capitalize on the demand for healthy on-the-go snacks to create new products for busy individuals. - **Sports Nutrition Industry:** The sports nutrition industry can create low-sugar protein bars to meet the needs of athletes and fitness enthusiasts who want to maintain a healthy diet. ## Related on Trend Hunter - [High-Protein Dairy Snacks](https://www.trendhunter.com/trends/danone-getpro.md) - [Chilled High-Protein Dairy Products](https://www.trendhunter.com/trends/the-gym-kitchen-highprotein-products.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars.md) - [Health-Conscious Probiotic Protein Bars](https://www.trendhunter.com/trends/probiotic-protein-bar.md) - [Bakery-Inspired Protein-Packed Snacks](https://www.trendhunter.com/trends/warrior-raw-protein.md) - [High-Protein Low-Sugar Snack Bars](https://www.trendhunter.com/trends/trek-high-protein-bars.md) - [Hybrid Proteins Snack Bars](https://www.trendhunter.com/trends/protein-works-loaded-legends.md) - [High-Protein Toaster Pastries](https://www.trendhunter.com/trends/legendary-foods-protein-pastry.md) - [Nourishing Protein-Rich Granola Bars](https://www.trendhunter.com/trends/protein-granola-bars.md)