# Airline Roulette Stunts WestJet Created a Prize Wheel for Guests That Could Be Seen from the Sky By Laura McQuarrie | Published 2017-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/prize-wheel References: [adweek](http://www.adweek.com/creativity/westjet-got-vegas-bound-passengers-to-play-the-biggest-game-of-all-even-before-they-landed/) To mark the fact that it has been transporting Canadians to Las Vegas for 21 years, [WestJet](https://www.trendhunter.com/trends/westjet-parents-wishlist) decided to set up a [larger-than-life prize wheel](https://www.trendhunter.com/trends/jo-malone-christmas-special) for passengers. Rather than stationing a wheel in the airport or on the plane itself, WestJet decided to set it up on the ground on such a large scale that it would be visible from 12,000 feet in the air with a spinning display of lights. On a flight from Toronto to Las Vegas, an attendant noted that passengers should look out of the windows on one side to see if their seat number would be identified as a prize winner. One lucky WestJet traveler received a stay for two nights at the [Venetian hotel](https://www.trendhunter.com/trends/venetian-resort), a $2,500 shopping spree, tickets to see Las Vegas shows and round-trip tickets to Vegas. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 13% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive In-flight Entertainment:** Airlines can incorporate interactive prize wheels as a way to entertain passengers and enhance their overall travel experience. - **Unique Marketing Strategies:** Creating unique promotions using aerial installations not only grab attention but can strengthen brand loyalty. - **Gamification of Travel:** Integrating game-like elements into the travel experience can make it more exciting, encouraging passengers to fly more often. ### Where This Applies - **Airline:** Airlines can leverage unique marketing strategies and interactive in-flight entertainment to differentiate their brand and increase customer loyalty. - **Hospitality:** Hotels and resorts can partner with airlines to offer exclusive packages and prizes, creating additional revenue streams. - **Advertising:** Companies who specialize in outdoor advertising, such as billboards, can explore creating aerial installations as a new advertising channel. ## Related on Trend Hunter - [Airline-Approved Holiday Campaigns](https://www.trendhunter.com/trends/westjet-parents-wishlist.md) - [Game-Inspired Hotel Experiences](https://www.trendhunter.com/trends/vacation-roulette.md) - [Festival-Focused Airline Initiatives](https://www.trendhunter.com/trends/festival-season.md) - [LATAM Airport Retailer Sweepstakes](https://www.trendhunter.com/trends/avolta.md) - [Valentine's Day Flight Promotions](https://www.trendhunter.com/trends/valentines-day-flight.md) - [Enhanced Traveler Experiences](https://www.trendhunter.com/trends/more-fly-giveaway.md) - [Internet Service-Enhanced In-Flight Experiences](https://www.trendhunter.com/trends/inflight-experiences.md) - [Hot Wing Challenges](https://www.trendhunter.com/trends/hot-wing-roo-lette.md) - [Soda-Themed Airline Competitions](https://www.trendhunter.com/trends/jetblue-1.md)