# Clean Minimalist Haircare Priyanka Chopra Jonas' Anomaly Haircare Line is Sustainable & Affordable By Laura McQuarrie | Published 2021-02-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/priyanka-chopra-jonas-anomaly References: [elle](https://www.elle.com/uk/beauty/hair/a35378565/priyanka-chopra-anomaly-haircare/) Priyanka Chopra Jonas' Anomaly haircare line is powered by ultra-clean formulas, sustainable packaging and it's accessible to a wide range of consumers thanks to its [affordable price point](https://www.trendhunter.com/trends/salon-quality-haircare)—products are just $5.99. The range taps into the growing preference for "[skinimalism](https://www.trendhunter.com/trends/reverie-haircare)" and the simplicity of applying fewer products for more results. True to this, the range consists of only a deep conditioning mask, dry shampoo and three different types of shampoo and conditioner. As Priyanka herself told Elle, "You've seen a lot of skincare be sustainable, clean, vegan, cruelty-free, but you haven’t really seen that in hair care much. I wanted superior products, no parabens, and sulphates, but super clean." The product packaging for Anomaly is made with 100% recycled materials sourced from landfills and oceans. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 57% | Activity: 75% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Skinimalism:** Opportunity for beauty companies to create simplified personal care products with ultra-clean and sustainable formulas to cater to the growing preference for minimalistic skincare routines. - **Affordable Sustainability:** Potential for companies to offer eco-friendly and sustainable products at lower price points to make them accessible to a wider range of consumers. - **Recycling and Upcycling:** Rising trend of using 100% recycled materials sourced from landfills and oceans for product packaging, which presents opportunities for companies to innovate in sustainable packaging and waste reduction methods. ### Where This Applies - **Beauty:** Growing demand for affordable, sustainable and ultra-clean personal care products presents opportunities for beauty companies to innovate in these areas to cater to consumer preferences. - **Sustainability:** Sustainability-focused companies have an opportunity to tap into the demand for eco-friendly and sustainable products in the personal care sector. - **Packaging:** Increasing demand for sustainable packaging options and the use of 100% recycled materials presents a chance for innovative packaging companies to create more eco-friendly solutions. ## Related on Trend Hunter - [Simplified Waterless Haircare](https://www.trendhunter.com/trends/the-root-project.md) - [Scalp-Nourishing Hair Collaborations](https://www.trendhunter.com/trends/aavrani.md) - [Plant-Based Haircare Formulations](https://www.trendhunter.com/trends/plantbased-haircare-formulation.md) - [Bio-Based Liquid Haircare](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner.md) - [Sensorial Performance Haircare](https://www.trendhunter.com/trends/blake-brown.md) - [Celebrity-Headed Haircare Lines](https://www.trendhunter.com/trends/ccred.md) - [Eco-Friendly Upcycled Haircare](https://www.trendhunter.com/trends/innerjoi-by-joico.md) - [Clean Luxury Haircare Lines](https://www.trendhunter.com/trends/mela-kera.md) - [Skincare-Inspired Haircare](https://www.trendhunter.com/trends/reverie-haircare.md)