Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Projecting Influencer Marketing's Growth

We Spoke with Priya Chopra, Founder & CEO of 1Milk2Sugars

— March 16, 2020 — Business
As new social platforms arise and algorithms impact the existing spaces where influencers thrive, it’s no surprise that the influencer marketing industry is changing. To learn more about how the industry has grown over the years, how brands can benefit from it, and what’s to come for 2020 and beyond, we spoke with Priya Chopra, Founder and CEO of 1Milk2Sugars—a public relations firm that specializes in influencer marketing, social media, and media relations.

Can you tell us a little about yourself and what led you to launch 1Milk2Sugars?

I’m the Founder & President of 1Milk2Sugars—we are a marketing agency that offers custom-brewed communications to boost your brand. 1Milk2Sugars was created when opportunity didn’t knock, so I created my own door—and here we are seven years later.

What prompted the rise of influencer marketing? How have you seen it change over the years?

Influencer marketing was born from the advent and rise of social media, and the eventual decline of traditional media. When I launched my agency, our core offering was PR, so I have lived through these changes first-hand. I remember the early days, when Twitter was the platform where all the action would happen, and influencers were called bloggers. As social media grew, suddenly everyone could have a voice, not just mainstream media or celebrities, and the balance shifted.

How have updates to social media platforms impacted influencer marketing?

It’s much more of a pay for play arena—the Instagram algorithm has stumped organic reach and marketers need to invest a lot more to get their content seen. That being said, studies have shown that over 60% of marketers intend to increase their influencer marketing budget this year, showing the staying power of this communications medium.

Has the consumer perception of influencer-posted ads changed—why do you think this is?

In the early days, there were so many unknowns. It was almost like window-shopping. A large following and brand-aligned visual aesthetic were omnipotent. Now, with the various audience profiling tools on the market that lend insight on the actual follower count, fake fans, and more, brands are in a better position to make informed decisions on which influencer to invest in and maximize their ROI. Marketers are looking to make an authentic connection with their brand through influencer marketing, however the market has become highly saturated, so the impact of influencers has become diluted. Consumers are also a lot more skeptical than ever before. That said, studies have shown that certain industries benefit more than others from influencer marketing, such as fashion, or baby and mom products.

What’s next for the industry, and what can brands do to stay on top?

Instagram will continue to be the key medium this year. The variety and types of influencers will expand in an effort to reach new niches; micro and nano influencers (less than 5K in fanbase) will gain more popularity as well. Long-term partnerships will become more common, where influencers are acting as brand ambassadors on an ongoing basis. Bigger budgets in influencer marketing require more strategic decision making, and brands will be more determined than ever to find influencers that align with their brand DNA and offer a deeper impact.