<!-- canonical: https://www.trendhunter.com/trends/prix -->
<!-- robots: noindex -->

# Contemporary Utility Fall Fashion
PRIX Unveils Its Returning Capsule for the FW19 Season

By Amy Duong | Published 2019-07-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/prix
References: [hypebeast](https://hypebeast.com/2019/7/prix-fw19-mens-collection-lookbook) & [prixworkshop](https://prixworkshop.com/)

Fashion label PRIX introduces its latest capsule designed for the Fall/Winter 2019 season and it is packed with [contemporary menswear designs](https://www.trendhunter.com/trends/louis-vuitton-fall-2026). The strong sense of [utility design language](https://www.trendhunter.com/trends/clot-x-neighborhood) is showcased throughout the range and nod to designer Esther Ng's signature aesthetics.

The entire capsule captures her personal interests and a true honor to her childhood. Many of the designs include bottoms, accessories, and outerwear that are inspired by her early childhood style that can be described as tomboy-like, stemming from her interest of military-style and admiration of video games. Some of the notable designs in the latest PRIX range includes the face covers, [crossbody bags, duffel bags](https://www.trendhunter.com/trends/topologie-1), and the M-51 jackets that were prominent during the Vietnam War.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 66% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Utility-driven Streetwear:** Fashion labels can take inspiration from PRIX's strong sense of utility design language to create contemporary streetwear that meets fashion and function.
- **Nostalgia-inspired Designs:** Designers can tap into childhood memories and personal interests to create designs that capture a sense of nostalgia and present them in a modern context.
- **Reworked Military-inspired Clothing:** Fashion designers can take inspiration from military-style clothing and create unique designs such as face covers and M-51 jackets that have been reworked to meet modern fashion trends.

### Industries Being Reshaped

- **Menswear Fashion:** Menswear fashion designers can create utility-driven designs or incorporate nostalgia-inspired designs into their collections.
- **Streetwear Fashion:** Streetwear fashion labels can take inspiration from PRIX's collection to combine functionality and style in their designs.
- **Outdoor Apparel:** Outdoor apparel brands can take inspiration from PRIX's nod to military-style clothing to create functional and stylish pieces for outdoor enthusiasts.

## Related on Trend Hunter

- [Utility Layering Capsules](https://www.trendhunter.com/trends/jjjjound-x-descente.md)
- [Seasonal Wardrobe Capsules](https://www.trendhunter.com/trends/uniqlo-u-fw25.md)
- [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md)
- [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)
- [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md)
- [Fall-Ready Explorative Fashion](https://www.trendhunter.com/trends/future-heritage.md)
- [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md)
- [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md)
- [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md)