# Cherry CPG Collections Kroger's Private Selection Cherry Harvest Shares a Sought-After Flavor By Laura McQuarrie | Published 2025-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/private-selection-cherry-harvest References: [ir.kroger](https://ir.kroger.com/news/news-details/2025/Kroger-Taps-into-One-of-the-Years-Juiciest-Trends-With-Limited-Edition-Private-Selection-Cherry-Harvest-Collection/default.aspx)  For a limited time, [Kroger](https://www.trendhunter.com/trends/kroger-co) is introducing the Private Selection Cherry Harvest collection, which shares one of the most sought-after flavors for spring and summer. This collection includes sweet treats like Cherry Vanilla Kettle Cooked Popcorn with Dark Chocolate, White Chocolate Cherry Cheesecake Cookies, Cherry Vanilla Macchiato Coffee Pods and [Cherry Vanilla Seltzer](https://www.trendhunter.com/trends/dash-water-cherry). "Our team of culinary experts identified customer excitement for cherry at the onset of the trend, and we're thrilled to introduce this innovative and exclusive line full of sweet and tart flavored treats and beverages that are sure to be the cherry on top all season long," shared Mike Murphy, Group Vice President of [Center Store](https://www.trendhunter.com/trends/champion-chip-collection) Merchandising at Kroger. As seen on social media this season, people are using the bold color and vibrant flavor of cherry to add a playful pop to everything from smoothies to fashion accessories and home décor. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 64% | Activity: 67% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flavor-centric Product Lines:** Developing exclusive flavor-focused collections, like Kroger's cherry-themed line, offers brands a way to capitalize on seasonal taste preferences. - **Limited-time Offerings:** Creating seasonal, time-sensitive product lines builds urgency and attracts customers eager for unique, ephemeral experiences. - **Multi-sensory Brand Experiences:** Integrating iconic flavors into diverse product categories fosters an enhanced multi-sensory brand experience that engages consumers. ### Sectors Adopting This - **Specialty Food Products:** Innovation in specialty food products is driven by crafting unique flavor profiles that resonate with consumer trends and seasonal themes. - **Beverage Industry:** The beverage industry benefits from introducing limited-edition flavors that capture consumer interest and encourage brand experimentation. - **Retail and Consumer Goods:** The retail industry can leverage exclusive, trend-driven product lines to drive foot traffic and enhance brand differentiation. ## Related on Trend Hunter - [Seasonal Grocery Collections](https://www.trendhunter.com/trends/kroger-co.md) - [Autumnal Private Label Treats](https://www.trendhunter.com/trends/kroger-private-selection.md) - [Trendy Private Label Launches](https://www.trendhunter.com/trends/kroger-3.md) - [Private Label Produce Ranges](https://www.trendhunter.com/trends/kroger-field-vine-collection.md) - [Cola-Flavored Frozen Cherries](https://www.trendhunter.com/trends/fruit-riot-candy-crunch-cherries.md) - [Cherry-Flavored Soda Iterations](https://www.trendhunter.com/trends/culture-pop-soda-1.md) - [Exclusive Summertime Ice Creams](https://www.trendhunter.com/trends/kroger-summer-in-a-pint.md) - [Indulgent Cherry-Themed Collections](https://www.trendhunter.com/trends/tr-fr-and-tarte-cosmetics.md) - [Cherry-Infused Beverage Creations](https://www.trendhunter.com/trends/cherry-cream-cold-foam.md)