# Ultra-Luxurious Private Members-Only Clubs Gravitas Exudes a Sense of Refined Elegance & Luxury By Kalin Ned | Published 2024-11-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/private-membersonly-club References: [gravitasclub](https://www.gravitasclub.com/) [Gravitas](https://www.trendhunter.com/trends/stone-furniture-collection), the new private members-only club in Beverly Hills, redefines luxury and exclusivity with a contemporary twist on classic Beverly Hills elegance. This expansive 28,000 square-foot venue channels the glamour of the Golden Age through its sleek design, crafted by Los Angeles-based [Kelly Architects](https://www.trendhunter.com/trends/kelly-wearstler-x-hm-home). With elements inspired by Art Deco style, the club combines striking geometric patterns and vibrant colors to create an atmosphere that feels both timeless and modern. The private members-only club offers a diverse range of amenities, including an open-air bar, private dining rooms, a retractable roof, and temperature-controlled wine lockers that members can access digitally. Gravitas goes beyond a typical social venue by also offering a private recording studio and luxury chauffeur service within a two-mile radius. With culinary offerings by Chef Preston Madson and cocktails by renowned mixologist Yael Vengroff, members are treated to an elevated dining experience focused on seasonal ingredients and refined presentations. Image Credit: Gravitas ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 98% | Activity: 91% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Digitally-accessible Luxury Amenities:** The integration of digital access to temperature-controlled wine lockers reflects a harmonious blend of technology and luxury. - **Revival of Art Deco Design:** Combining striking geometric patterns and vibrant colors, Gravitas breathes new life into the distinguished Art Deco style. - **Multi-function Social Spaces:** Offering amenities such as private recording studios and chauffeur services, Gravitas emerges as a multifaceted social venue. ### Industries Being Reshaped - **Hospitality:** The creation of ultra-luxurious members-only clubs exemplifies a growing trend in the high-end hospitality industry. - **Luxury Services:** Incorporating chauffeur services and exclusive dining experiences highlights the sophistication of the luxury services industry. - **Technology-enhanced Leisure:** The availability of digital access for amenities underscores the intersection of technology and leisure activities. ## Related on Trend Hunter - [Luxurious Membership-Based Hotel Initatives](https://www.trendhunter.com/trends/proper-club.md) - [Luxury Experience Clubs](https://www.trendhunter.com/trends/taste-club.md) - [Hospitality Drink Experiences](https://www.trendhunter.com/trends/the-west-hollywood-edition.md) - [Stylish Airport Lounges](https://www.trendhunter.com/trends/the-clubhouse.md) - [Timeless Members’ Club Interiors](https://www.trendhunter.com/trends/members-club-interior.md) - [Modern Neutral-Toned Suites](https://www.trendhunter.com/trends/the-boca-raton.md) - [Exclusive Wine Clubs](https://www.trendhunter.com/trends/exclusive-wine-club.md) - [Hospitality-Inspired Wellness Centers](https://www.trendhunter.com/trends/remedy-place1.md) - [Ultra-Luxurious Bar Interiors](https://www.trendhunter.com/trends/cravan-cocktail-bar.md)