# Hand-Drawn Grocery Branding The RedMart Private Label Products are Branded in a Playful Way By Michael Hemsworth | Published 2016-09-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/private-label-products References: [thedieline](http://www.thedieline.com/blog/2016/9/20/redmart-supermarket-private-label) & [lovemondaysbranding](http://lovemondaysbranding.com/) The RedMart private label products look to provide a quality product compared to the major brands, so the branding effort put in place with them helps to reinforce this. Developed by [Love Mondays](https://www.trendhunter.com/trends/lovet-pet-health-care), the RedMart branding features a wide array of chromatically hand-drawn illustrations that give life and personality to the grocery products. The products are sold through the RedMart online shop and includes everything ranging from food products, to [household cleaners](https://www.trendhunter.com/trends/fabulosa-rebranding). The branding for the RedMart private label products are all focused on a red dot, as Singapore is often referred to as such because of how small the country is. The RedMart branding balances the line between premium and low-cost to offer consumers a product that's packaged with modern design tastes in mind. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 55% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Hand-drawn Branding:** Disruptive innovation opportunity: Explore the use of hand-drawn illustrations to create unique and playful brand identities. - **Private Label Products:** Disruptive innovation opportunity: Capitalize on the growing demand for private label products by developing high-quality offerings with innovative branding. - **Modern Design Packaging:** Disruptive innovation opportunity: Integrate modern design elements into product packaging to appeal to consumers seeking both premium and affordable options. ### Who This Affects Most - **Grocery Retail:** Disruptive innovation opportunity: Develop private label products with creative branding to differentiate from major brands. - **Online Retail:** Disruptive innovation opportunity: Leverage online shopping platforms to sell private label products with unique and eye-catching packaging. - **Graphic Design:** Disruptive innovation opportunity: Collaborate with brands to create hand-drawn illustrations and modern designs for their product branding. ## Related on Trend Hunter - [Thoughtful Packaging Redesigns](https://www.trendhunter.com/trends/thoughtful-packaging.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Refreshed Private Label Products](https://www.trendhunter.com/trends/cvs-brand-products.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Playfully Branded Own-Label Wines](https://www.trendhunter.com/trends/private-label-wines.md) - [Redesigned Organic Brand Packaging](https://www.trendhunter.com/trends/o-organics.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md)