# List-Inspired Food Packaging This Private Label Packaging Takes Cues from Shopping Lists By Laura McQuarrie | Published 2016-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/private-label-packaging References: [thedieline](http://www.thedieline.com/blog/2016/3/15/shopping-list) & [youtu.be](https://youtu.be/_okeJBcRoiI) Depot WPF created this [private label packaging](https://www.trendhunter.com/trends/blanco-1) based off of the idea of how integral a simple shopping list can be to a grocery store visit. This design imagines that everything from milk bottles to [fresh herbs and olive oil](https://www.trendhunter.com/trends/north-coast-organic) would be labeled with [simple handwritten ingredient lists](https://www.trendhunter.com/trends/flour-water) where common items have been stroked out. An egg carton is labeled with other fridge items like milk and cottage cheese, while a bottle of white wine is paired with a shopping list of tomatoes and thyme. As well as providing a reminder for some of the most necessary kitchen staples, these distraction-free packages are meant to do away with colors, logos and images and help consumers stick to what's on their shopping lists. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 94% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **List-inspired Packaging:** Opportunity for disruptive innovation in designing packaging that emulates handwritten ingredient lists for a minimalist and distraction-free shopping experience. - **Simplifying Grocery Store Visits:** Opportunity for disruptive innovation in streamlining the grocery shopping experience by providing clear and concise packaging that helps consumers stick to their shopping lists. - **Private Label Packaging:** Opportunity for disruptive innovation in creating private label packaging that stands out by incorporating the concept of shopping lists. ### Sectors Adopting This - **Food Packaging:** Opportunity for disruptive innovation in the food packaging industry by introducing list-inspired designs to enhance consumer shopping experiences. - **Retail:** Opportunity for disruptive innovation in the retail industry by implementing list-inspired packaging to simplify and personalize the shopping process. - **Consumer Goods:** Opportunity for disruptive innovation in the consumer goods industry by adopting list-inspired packaging to connect with consumers and encourage mindful shopping. ## Related on Trend Hunter - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Thoughtful Packaging Redesigns](https://www.trendhunter.com/trends/thoughtful-packaging.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Healthy Habit Food Packaging](https://www.trendhunter.com/trends/lidl-packaging.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md)