# Protective Private Home Servers Helm and New Deal Design Set Out to Protect One's Information By Kalin Ned | Published 2018-11-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/private-home-server References: [dezeen](https://www.dezeen.com/2018/11/07/helm-personal-server-new-deal-design-data-security/) & [thehelm](https://thehelm.com/) This private home server ensures that one's information is safely stored and not revealed to third-party companies. The device is designed in collaboration between New Deal Design and tech start-up Helm. This is a response to the rising concern for [user privacy on the Internet](https://www.trendhunter.com/trends/deleteme) and will, without a doubt, be a popular choice with consumers. When using simple services like cloud-based e-mail platforms, the individual "signs away [their] rights and allows third-parties access to the [stored] information." Of course, this data can be used for anything profit-driven task -- [targeted advertising](https://www.trendhunter.com/trends/expressai-a-privatebydesign-assistant) is the most noteworthy example. The New Deal Design x Helm secure private home server takes these fundamental services out of the Cloud and "stores [the valuable] data in encrypted form within the device" itself. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 57% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Private Home Server Protection:** The increasing concern for user privacy on the Internet creates opportunities for secure private home server solutions like Helm and New Deal Design's collaboration. - **Data Ownership and Control:** Consumers are becoming more aware of the need to retain ownership and control over their data, leading to disruptive innovation opportunities in the private home server industry. - **Encryption and Data Security:** The demand for encrypted data storage solutions is growing as individuals seek to protect their information from third-party companies, opening up opportunities for companies like Helm and New Deal Design. ### Sectors Adopting This - **Tech Product Design:** The collaboration between Helm and New Deal Design highlights the potential for innovative design in the private home server industry. - **Consumer Electronics:** The rising concern for user privacy drives demand for consumer electronics products like secure private home servers. - **Cloud Services:** The shift towards private home servers poses a disruptive innovation challenge for traditional cloud-based service providers. ## Related on Trend Hunter - [Private Electronic Storage Tools](https://www.trendhunter.com/trends/etsme.md) - [Intelligent Personal Cloud Systems](https://www.trendhunter.com/trends/zimacube-personal-cloud.md) - [Privacy Cloud Storage](https://www.trendhunter.com/trends/softmask.md) - [Living Space Cloud Systems](https://www.trendhunter.com/trends/home-cloud-system.md) - [Privacy-First AI Tools](https://www.trendhunter.com/trends/ai-processing.md) - [Automated Backup Cloud Systems](https://www.trendhunter.com/trends/synology-beestation.md) - [Confidentiality-Centric Smartphones](https://www.trendhunter.com/trends/confidentiality-hightech-smartphone.md) - [Charming Cross-Platform Digital Journals](https://www.trendhunter.com/trends/hearty-journal.md) - [Smart Home Platforms](https://www.trendhunter.com/trends/home-assistant1.md)