# Lavender Skin-Perfecting Highlighters The 'Prismatic Amethyst' Product Changes in Color on Skin By Mishal Omar | Published 2017-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prismatic-amethyst References: [temptalia](http://www.temptalia.com/becca-prismatic-amethyst-shimmering-skin-perfector-pressed-review-photos-swatches/) & [allure](http://www.allure.com/story/becca-cosmetics-prismatic-amethyst-highlighter) Becca Cosmetics will soon be releasing its 'Prismatic Amethyst Highlighter' for beauty buffs who enjoy the current "[unicorn makeup](https://www.trendhunter.com/trends/color-twister)" products that are increasing in popularity. Although the compact is much less intense than the multi-colored hues that are becoming popular among those who use highlighters, it offers a subtle lavender color that is inspired by this vivid-hued pattern. The illuminator offers a soft glow to the skin and is lavender in color to counter the sallowness that some people experience, particularly in the winter months. The product's [duo-chrome pigments](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter) ensure that it reveals subtle shifts in color as the user's face is hit by light at different angles. Prismatic Amethyst provides a softer, more luxurious interpretation of the [intense rainbow makeup](https://www.trendhunter.com/trends/phreeze) that is currently popular on social media, making it more wearable day-to-day. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 24% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Lavender Makeup:** The increasing trend of using lavender hues in makeup products presents an opportunity for innovation in color cosmetics. - **Soft Glow Products:** The popularity of subtle glow products prompts an opportunity for innovation in skincare and makeup industries. - **Duo-chrome Pigments:** The demand for color-shifting pigments has created an opportunity for invention in the formulation of cosmetics. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can innovate its products by incorporating lavender shades and soft glow finishes. - **Skincare:** Skincare industry can create products to counter sallowness with a natural glow and thus capitalize on the current trend of subtleness. - **Makeup:** The makeup industry can provide iridescent products with pure shift pigments that create subtle shifts in color as light hits the face. ## Related on Trend Hunter - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Compact Shimmer Highlighters](https://www.trendhunter.com/trends/kimchi-chic-beauty.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Cream Highlighter Sticks](https://www.trendhunter.com/trends/cream-highlighter-sticks.md) - [Plant-Powered Eyeshadow Palettes](https://www.trendhunter.com/trends/well-people.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Illuminating Multipurpose Makeup](https://www.trendhunter.com/trends/makeup-revolution-products.md)