# Summer Game Sunglasses The Prism x Opening Ceremony ‘London Olympics’ Sunglasses By Shiori Mine | Published 2012-06-30 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/prism-x-opening-ceremony-london-olympics-sunglasses-collection References: [highsnobiety](http://www.highsnobiety.com/2012/06/29/prism-x-opening-ceremony-london-olympics-sunglasses-collection/) & [openingceremony.us](http://www.openingceremony.us/) Show off your summer games spirit with the vibrant Prism x Opening Ceremony ‘London Olympics’ Sunglasses Collection. The high-end sunglass manufacturer is teaming up with the Manhattan retail marque to launch a series of colorful Olympic-branded shades. The rounded cat-eye style sunnies come in three Americana hues: red, white and blue. The shades come in a crystal-clear case, secured by rubber bands in the official Olympic ring colors. Retailer Opening Ceremony plans to team up with a number of other brands for their pop-up store launch in London this summer. The temporary store will host a number of other summer games-themed products that will be youthful and upscale. As Olympic fever continues to bubble, expect to see more branded products emerging in stores around the world. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Olympics](https://www.trendhunter.com/olympics) ## Key Themes ### Key Themes Behind This Trend - **Summer Olympics-themed Products:** The Prism x Opening Ceremony 'London Olympics' Sunglasses Collection is part of a growing trend of branded products inspired by the summer games. - **Vibrant Sunglass Collections:** The Prism x Opening Ceremony 'London Olympics' Sunglasses Collection showcases the opportunity for high-end sunglass manufacturers to collaborate on colorful and unique designs. - **Pop-up Stores for Summer Games:** The partnership between Prism x Opening Ceremony and the launch of a pop-up store in London highlights the trend of temporary retail spaces showcasing summer games-themed products. ### Where This Applies - **Fashion:** The Prism x Opening Ceremony 'London Olympics' Sunglasses Collection demonstrates the potential for collaborations and limited-edition releases in the fashion industry. - **Eyewear:** The vibrant and unique designs of the Prism x Opening Ceremony 'London Olympics' Sunglasses Collection suggest opportunities for disruptive innovation in the eyewear industry. - **Retail:** The concept of pop-up stores and the launch of a summer games-themed pop-up store by Opening Ceremony highlights the potential for innovative retail experiences during sporting events. ## Related on Trend Hunter - [Collaborative Summertime Sunglasses](https://www.trendhunter.com/trends/jins-x-snow-peak.md) - [City-Inspired Glasses](https://www.trendhunter.com/trends/champion-eyewear-collection.md) - [Athletic Avant-Garde Sunglasses](https://www.trendhunter.com/trends/nike-electric-pack-sunglasses.md) - [Performance-Boosting Sports Eyewear](https://www.trendhunter.com/trends/roger-federer-1.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Crystal-Encrusted Eyewear](https://www.trendhunter.com/trends/oakley-x-swarovski.md) - [Sporty 70s Era Eyewear](https://www.trendhunter.com/trends/oakley-muzm-eyeshade.md)