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# Floating Patterned Fashiontography
Model Isa for 'Prints of Darkness' in Wallpaper Magazine

By Marissa Liu | Published 2010-04-28 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/prints-of-darkness-in-wallpaper
References: [designscene.net](http://www.designscene.net/2010/04/blommers-schumm-for-wallpaper.html)

[Prints and patterns](https://www.trendhunter.com/trends/ikea-museum-magical-patterns) get the spotlight treatment for 'Prints of Darkness' in [Wallpaper magazine](https://www.trendhunter.com/trends/wallpaper-collection1). The fashion feature, which was shot on location at 78 Derngate--a small museum by Anuschka Blommers and Niels Schumm--can be seen in the May 2010 issue of the design mag.

Styled by Arabella Mills, the blond mono-monikered model Isa wears outfits from Alexander McQueen, Chanel, [Marc Jacobs](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), Miu Miu, Louis Vuitton, Missoni, Salvatore Ferragamo, Josh Goot, Marni and Dior for 'Prints of Darkness' in Wallpaper.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 69% | Activity: 34% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Prints and Patterns:** Disruptive innovation opportunities in the textile industry to create new and unique patterns and prints.
- **Fashion Photography:** Opportunities for disruptive innovation in photography technology to capture and showcase fashion in new and creative ways.
- **Fashion Magazines:** Opportunities for disruptive innovation in magazine publishing, such as incorporating augmented reality or interactive features for enhanced reader experience.

### Who This Affects Most

- **Textile Industry:** Disruptive innovation opportunities in the textile industry to create new and unique patterns and prints.
- **Photography Industry:** Opportunities for disruptive innovation in photography technology to capture and showcase fashion in new and creative ways.
- **Publishing Industry:** Opportunities for disruptive innovation in magazine publishing, such as incorporating augmented reality or interactive features for enhanced reader experience.

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