# Branded Bacon Strips Heinz Created Edible Ads to Promote Its Newest Ketchup Product in Brazil By Laura McQuarrie | Published 2018-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/printing-on-food References: [fabnews.live](http://www.fabnews.live/heinz-innovates-with-ad-printed-on-bacon-to-launch-its-new-ketchup-flavour-in-brazil/) & [kraftheinzcompany](http://www.kraftheinzcompany.com/) For years, some food brands have been etching or printing on food as a way of offering an alternative to sticker labels and [Heinz](https://www.trendhunter.com/trends/smack-for-heinz) introduced a similar concept with branded bacon. To announce the launch of its Caramelised Onion & Bacon Ketchup in Brazil, Heinz decided to appeal to bacon lovers in a fun way on International Bacon Day. For the celebration, food trucks branded the promotional pieces of bacon to say "[HEINZ BACON](https://www.trendhunter.com/trends/breakfast-ketchup)’S ARRIVED" with a special iron bar at a high heat. Additionally, some partnering burger and sandwich joints were also sharing the creatively branded bacon strips on International Bacon Day. A number of brands have run edible advertising experiments, including everything from large-scale candy and burger billboards to monogrammed ice cubes and safe-to-eat food wrappers. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Edible Advertising:** Using food as a medium for advertising offers a unique and engaging way to promote products. - **Branded Food:** Etching or printing on food allows brands to create memorable and interactive experiences for consumers. - **Food Truck Marketing:** Leveraging food trucks as a platform for marketing can help generate buzz and reach a wider audience. ### Industries Being Reshaped - **Food and Beverage:** Brands in the food and beverage industry can explore edible advertising as a way to differentiate themselves and create playful experiences for consumers. - **Advertising and Marketing:** The advertising and marketing industry can embrace the trend of branded food to develop innovative campaigns that capture attention and build brand recognition. - **Hospitality:** Food truck marketing presents a disruptive innovation opportunity for the hospitality industry to promote their offerings in a unique and engaging way. ## Related on Trend Hunter - [Hot Sauce-Flavored Bacon Strips](https://www.trendhunter.com/trends/hormel-black-label-franks-redhot.md) - [Breakfast Condiment Campaigns](https://www.trendhunter.com/trends/breakfast-ketchup.md) - [Savory Cinnamon Bacon Strips](https://www.trendhunter.com/trends/black-label-cinnamon-toast-bacon.md) - [Ketchup Dispenser Billboards](https://www.trendhunter.com/trends/smack-for-heinz.md) - [Flirty Food Billboards](https://www.trendhunter.com/trends/mccain-fries-and-heinz-ketchup.md) - [Ketchup Obsession Campaigns](https://www.trendhunter.com/trends/it-has-to-be-heinz.md) - [Candied Bacon QSR Menus](https://www.trendhunter.com/trends/hardees-candied-bacon.md) - [Hot Sauce-Paired Bacons](https://www.trendhunter.com/trends/hormel-1.md) - [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md)