# Harmonious Printer Concerts Canon Makes 19 Printers Conduct an Orchestra Live on Stage By John Graham | Published 2017-01-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/printers-in-concert References: [youtube](http://www.youtube.com/watch?v=nE4uItbTGPQ) To demonstrate how fast and reliable its printers can be, [Canon](https://www.trendhunter.com/trends/never-break-your-flow) challenged a [19-person orchestra](https://www.trendhunter.com/trends/live-classical-music) to perform a special arrangement of Beethoven’s 7th Symphony, reading from sheet music printed on stage in real-time using printers placed in front of each musician. The performance hadn’t been rehearsed -- it was the first time the musicians and the maestro Eric V. Hachikian had ever performed together in this ensemble. The printers had to print a combined 70 pages over the arrangement, in complete synchronization in front of a live audience at the iconic United Palace in New York City. This required absolute precision timing and utter dependability; a single mistake could throw the entire piece off course. Behind the idea is the agency 360i New York. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 21% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Real-time Printing:** Opportunity for disruptive innovation by developing printers that can print in real-time, keeping up with the speed and precision required for live performances. - **Synchronized Technology:** Potential for disruptive innovation by creating synchronized printer systems that can seamlessly work together to produce a coordinated output, opening up possibilities for various applications. - **Performance Integration:** Opportunity for disruptive innovation by merging technology and live performances, creating unique and engaging experiences that showcase the capabilities of different products. ### Industries Being Reshaped - **Printing and Imaging:** Potential for disruptive innovation within the printing and imaging industry to develop advanced printers that can handle real-time printing with utmost precision and synchronization. - **Entertainment and Events:** Opportunity for disruptive innovation in the entertainment and events industry by incorporating synchronized printing technology into live performances to enhance audience experiences. - **Advertising and Marketing:** Opportunity for disruptive innovation in the advertising and marketing industry by utilizing synchronized printing technology to create captivating and interactive campaigns that capture audience attention. ## Related on Trend Hunter - [Content Creator-Inspired Cameras](https://www.trendhunter.com/trends/never-break-your-flow.md) - [Piano-Centric Campaigns](https://www.trendhunter.com/trends/kawai-pianos.md) - [Stylish Intelligent Printers](https://www.trendhunter.com/trends/powerhouse-office-printer.md) - [Modern High-Speed Printers](https://www.trendhunter.com/trends/ricoh-1.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Collaborative Artistic Projects](https://www.trendhunter.com/trends/creator-odyssey.md) - [Concert-Producing Music Speakers](https://www.trendhunter.com/trends/stagespeaker.md) - [Music-Centric Holiday Campaigns](https://www.trendhunter.com/trends/unwrap-expression.md) - [Insect Orchestra Concerts](https://www.trendhunter.com/trends/the-cicada-symphony-orkinstra.md)