# Fairytale Store Decor The Printemps Haussmann ‘Alice in Wonderland' By Luisa Amanda Gomes | Published 2010-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/printemps-haussmann-alice-in-wonderland References: [thetrendygirl.net](http://www.thetrendygirl.net/2010/03/alice-au-printemps-des-merveilles.html) & [departmentstoreparis.printemps](http://departmentstoreparis.printemps.com/) The Parisian department store Printemps Haussmann has created a dazzling '[Alice in Wonderland](https://www.trendhunter.com/trends/michaels-alices-adventures-collection)' tribute. The department store is all revved up for the premiere of Tim Burton's latest fairytale feature with Alice-like mannequins, white bunny masks and [tea party accessories](https://www.trendhunter.com/trends/wonder-all-the-way). These lucky mannequins are garbed in Alice-inspired fashions by fantastic designers like Chloe, Ann Demeulmeester, Christopher Kane, Maison Martin Margiela, the late [Alexander McQueen](http://www.trendhunter.com/slideshow/alexander-mcqueen-innovations) as well as many others. **Implications** - With contemporary society moving at an incredibly fast rate, many consumers are looking for products that remind them of their carefree, childhood days. Companies would be wise to create commodities with fantastical features that allow escape from the pressure of work and family. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 93% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Fairytale-themed Retail:** Retailers can create immersive fairytale experiences to provide an escape from the stress of everyday life. - **Innovative Mannequin Designs:** Innovative mannequin designs can enhance in-store displays and attract customers. - **Collaboration with Designers:** Collaborating with fashion designers can create unique and eye-catching visual displays. ### Where This Applies - **Retail:** Retail stores can incorporate fairytale-themed decor and innovative mannequin designs to increase foot traffic and sales. - **Fashion:** Fashion designers can collaborate with retailers to create visually stunning displays that showcase their designs. - **Entertainment:** Entertainment companies can create immersive fairytale experiences that transport audiences into another world. ## Related on Trend Hunter - [Whimsical Halloween Decor Ranges](https://www.trendhunter.com/trends/michaels-alices-adventures-collection.md) - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [Whimsically Designed Hotel Interiors](https://www.trendhunter.com/trends/cowley-manor-experimental.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Dairytale Bridal Tributes](https://www.trendhunter.com/trends/disney-wedding-dresses-1.md) - [Whimsical Cartoon-Themed Cosmetics](https://www.trendhunter.com/trends/jo-malone-london-x-disney-collection.md) - [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md) - [Gilded Retail Exhibitions](https://www.trendhunter.com/trends/through-the-keyhole.md)