# Sublime Commuter Editorials GQ China's Burberry Feature Highlights Printed Menswear Fashions By Jana Pijak | Published 2014-10-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/printed-menswear-fashion References: [malemodelscene.net](http://www.malemodelscene.net/editorial/kristoffer-hasslevall-burberry-gq-china-thomas-cooksey/) & [gq.cn](http://www.gq.com.cn/) Kristoffer Hasslevall from I LOVE Models Milano and Soul Artist Management dons a wardrobe of printed menswear fashions in 'Night Bus', a transit-themed editorial for the pages of GQ China. The model is captured by photographer Thomas Cooksey's lens and is outfitted by stylist Jacky Tam and the publication's fashion editor Grant Pearce. Jacky and Grant dress Kristoffer in a range of vivid pieces from [Burberry's](https://www.trendhunter.com/trends/back-to-the-city) latest menswear collection. The label's printed menswear fashions include its wool coats, silk shirts and winter-ready jackets that are both eye-catching and practical for the changing weather. Model Kristoffer dons couture on a quaint bus and pulls off a boyish hair style by Ben Jones. Overall, this image series embraces eccentric elegance and proves that aesthetics and function can indeed mix in the world of high fashion. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 40% | Activity: 60% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Printed Menswear Fashions:** The trend of bold printed patterns on men's clothing offers an opportunity for luxury fashion brands to experiment with new designs and expand market reach. - **Transit-themed Editorials:** The trend of transit-themed editorials creates an opportunity for fashion brands to create visually compelling content that resonates with urban commuters. - **Eccentric Elegance:** The trend of blending unconventional styles in high fashion provides an opportunity for designers to push creative boundaries and appeal to a wider audience. ### Where This Applies - **Luxury Fashion:** Luxury fashion brands can leverage the trend of printed menswear fashions to offer unique designs and expand their market reach. - **Fashion Photography:** The trend of transit-themed editorials presents an opportunity for fashion photographers to create visually compelling content that resonates with urban commuters. - **Fashion Retail:** The trend of eccentric elegance offers an opportunity for fashion retailers to curate unconventional styles and attract a wider audience. ## Related on Trend Hunter - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Elevated Menswear Collections](https://www.trendhunter.com/trends/soft-touch-by-bugatchi.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md)