# Caffeine-Free Printed Beverages Smart Cups' Newest Printed Beverages are Instantly Refreshing By Laura McQuarrie | Published 2020-11-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/printed-beverages References: [bevnet](https://www.bevnet.com/news/2020/smart-cups-refresher-launch-aims-to-build-brand-showcase-tech) & [smartcups](https://smartcups.com/collections/smart-cups-refreshers) [Smart Cups](https://www.trendhunter.com/trends/smart-bowls), the world's first printed beverage, is challenging the idea that drinks need to come in bottles and cans, as its cups create flavorful, ready-to-drink beverages with the addition of water. Smart Cups is expanding its portfolio with [caffeine-free Refreshers](https://www.trendhunter.com/trends/the-tim-hortons-refreshers) in flavors like sour apple and strawberry watermelon. Packed with vitamins and minerals, the printed beverages boast zero sugar and come in nine-ounce sizes and packs of 10. The vegan-friendly, low-calorie and low-carb printed beverages offer a simple alternative to messy powders and mixes and other drinks that are loaded with undesirable ingredients for the sake of flavor or preserving freshness. Smart Cups also makes a range of [Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze) that can be enjoyed in the same way with just as much ease. Image Credit: Smart Cups ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 69% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Printed Beverages:** Disruptive innovation opportunity: Explore the potential of printing beverages directly on cups to eliminate the need for bottles and cans. - **Caffeine-free Drinks:** Disruptive innovation opportunity: Develop new caffeine-free beverage options that offer ready-to-drink convenience with flavorful and healthy alternatives. - **Mess-free Beverage Solutions:** Disruptive innovation opportunity: Create innovative solutions like printed beverages that provide a simple alternative to messy powders and mixes. ### Sectors Adopting This - **Beverage Packaging:** Disruptive innovation opportunity: Rethink traditional beverage packaging methods by incorporating printed cups as an eco-friendly and convenient option. - **Functional Beverage:** Disruptive innovation opportunity: Explore the development of new caffeine-free functional beverages with added vitamins and minerals for health-conscious consumers. - **Sports and Energy Drinks:** Disruptive innovation opportunity: Innovate within the sports and energy drink industry by offering ready-to-drink alternatives that are low-calorie, low-carb, and vegan-friendly. ## Related on Trend Hunter - [Natural Caffeine Energy Drinks](https://www.trendhunter.com/trends/c4-smart-energy-drinks.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Free-From Energy Drinks](https://www.trendhunter.com/trends/virtue-clean-energy-drink.md) - [Performance Power-Up Beverages](https://www.trendhunter.com/trends/playr1.md) - [Bubbly Caffeinated Beverages](https://www.trendhunter.com/trends/wakewater.md) - [Functional Effervescent Drink Ranges](https://www.trendhunter.com/trends/smartsoda-brilliant-life-drinks.md) - [Fortified Energy-Boosting Beverages](https://www.trendhunter.com/trends/brainjuice-brainjava.md) - [Energy-Boosting Fruit Drinks](https://www.trendhunter.com/trends/sk-refreshers.md) - [Energy-Boosting Spring Waters](https://www.trendhunter.com/trends/caffeinated-spring-water.md)