# Urban Culture Magazines Greenroom Magazine is a Print Publication for Hip-Hop Beyond Genre By Laura McQuarrie | Published 2015-12-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/print-publication References: [citypages](http://www.citypages.com/music/as-print-media-dies-minneapolis-greenroom-magazine-thrives-7788730) & [greenroommagazine](http://www.greenroommagazine.com/003) While many print publications are being forced to close down from simply being unable to compete with free content on the Internet, Greenroom Magazine was bravely launched in 2015. Editor-in-Chief Jake Heinitz comes from a background in music and saw print as the perfect way to launch a biannual [arts and culture magazine](https://www.trendhunter.com/trends/twentynine-zine) with a focus on hip-hop. In his words, Greenroom Magazine is about "creating media that isn't distracting. It's empowering." While promoting local shows, artists and other aspects of [music culture](https://www.trendhunter.com/trends/paper-planes-1) make up a large part of the issues, the magazine also provides an overview of the genre and beyond, also addressing relevant cultural, health, class and neighborhood-specific issues. After the idea for the magazine was first developed, a [Kickstarter](https://www.trendhunter.com/trends/dune-the-official-movie-graphic-novel) campaign was created and successfully concluded to support the launch of Greenroom Magazine. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 33% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Print Magazine Resurgence:** There is an opportunity for innovative print publications, like Greenroom Magazine, to create unique and focused content that cannot be replicated online. - **Niche Arts and Culture Magazines:** There is a growing demand for specialized magazines, like Greenroom Magazine, that cater to specific genres and cultural communities. - **Crowdfunding for Print Publications:** Crowdfunding platforms, like Kickstarter, offer a way for new print magazines, such as Greenroom Magazine, to secure funding and connect with their target audience. ### Sectors Adopting This - **Print Publishing:** The print publishing industry can explore opportunities to create innovative and niche magazines, like Greenroom Magazine, that appeal to specific audiences. - **Arts and Culture:** The arts and culture industry can benefit from the rise of niche magazines, like Greenroom Magazine, that provide in-depth coverage and insight into specific genres and communities. - **Crowdfunding:** The crowdfunding industry can continue to support the launch of innovative print publications, such as Greenroom Magazine, by providing a platform for funding and audience engagement. ## Related on Trend Hunter - [Music Magazine Cover NFTs](https://www.trendhunter.com/trends/rolling-stone.md) - [Unconventional Foodie Magazines](https://www.trendhunter.com/trends/food-magazine.md) - [Cultural Newsletter Subscriptions](https://www.trendhunter.com/trends/off-the-cuff.md) - [Urban Greening Platforms](https://www.trendhunter.com/trends/urban-green.md) - [Hip-Hop Craft Beer Collabs](https://www.trendhunter.com/trends/beer-collab.md) - [Hip Hop-Focused Stations](https://www.trendhunter.com/trends/soundcloud.md) - [Magazine-Curated Cannabis Products](https://www.trendhunter.com/trends/mary-magazine.md) - [Re-Opening Historic Nightclubs](https://www.trendhunter.com/trends/londons-printworks.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md)