# Holographic Magazine Ads This Print Magazine Ad Works with a Smartphone to Create 3D Visuals By Laura McQuarrie | Published 2016-04-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/print-magazine-ad References: [adsoftheworld](http://adsoftheworld.com/media/dm/zoo_frankfurt_holoquarium) & [zoo-frankfurt.de](http://www.zoo-frankfurt.de/) High-tech holograms and traditional print magazine ads may seem like ideas that are on opposite ends of the innovation spectrum, but the Zoo Frankfurt's 'Holoquarium' blends them seamlessly. A full-page Holoquarium ad is made up of three main elements: a small instruction panel, plus a QR code and a folding plastic sheet that brings the [holograms to life](https://www.trendhunter.com/trends/holographic-spectacle). After scanning the QR code on their phone, a user can place the folded plastic piece on top of their smartphone to have brilliant sea creatures come to life before their eyes on a small scale. This is just one of many [emerging print advertisements](https://www.trendhunter.com/trends/lego-and-wallpaper) that are including elements that go beyond the constraints of a physical page in order to engage readers. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 27% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **High-tech Holograms:** Disruptive innovation opportunity: Exploring new ways to blend high-tech holograms with traditional print advertising. - **Interactive Print Ads:** Disruptive innovation opportunity: Creating interactive print ads that incorporate digital elements to enhance engagement. - **Augmented Reality Marketing:** Disruptive innovation opportunity: Leveraging augmented reality technology to create immersive advertising experiences. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Integrating holographic, interactive, and augmented reality elements into traditional advertising campaigns. - **Printing and Publishing:** Disruptive innovation opportunity: Developing new printing techniques and technologies to accommodate the integration of holographic and interactive elements in print publications. - **Technology:** Disruptive innovation opportunity: Advancing holographic and augmented reality technologies to create innovative marketing solutions. ## Related on Trend Hunter - [Cardboard-Made Holographic Displays](https://www.trendhunter.com/trends/3d-holographic-display.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Holographic Fragrance Installations](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology.md) - [Holographic Health Concierges](https://www.trendhunter.com/trends/ar-assistant.md) - [Hyper-Realistic Holograms](https://www.trendhunter.com/trends/solidlight.md) - [Meeting-Enhanced 3D Holograms](https://www.trendhunter.com/trends/holobox.md) - [Branded Holographic Spectacles](https://www.trendhunter.com/trends/holographic-spectacle.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md)