# Personalized Print Publications Print Isn't Dead Launches Element 003's Quirky Typographic Covers By Amelia Roblin | Published 2015-04-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/print-isnt-dead References: [design-milk](http://design-milk.com/print-isnt-dead-element-003-custom-printed-covers/) & [element003](http://www.element003.com/about.html) Print Isn't Dead. Even with the rise of ebooks and the affordability of epub literature, many consumers far prefer that tactility of the printed medium. With a broad potential target market that ranges from millennials to boomers, the magazine celebrates creativity and highlights the possibilities of [personalization](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites) with its issues that go to ink. The People of Print project invites readers to [design their own covers](https://www.trendhunter.com/trends/transfer-printing-service) with a dynamic set of tools: 250 characters. The rich black backdrops pop with bright white Helvetica letters that form words, phrases and even text art. The customized publications make great gifts and [collectors items](https://www.trendhunter.com/trends/my-life-in-a-book), celebrating the fact that print isn't dead––it's physical, it's concrete, and it's as powerful as ever. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Personalized Print Publications:** Opportunity for businesses to tap into the trend of customized print publications, allowing consumers to design their own covers and create unique reading experiences. - **Tactile Medium:** Opportunity for industries to capitalize on the appeal of printed materials, offering physical and tangible products that provide a sensory experience for consumers. - **Celebrating Creativity:** Opportunity for businesses to promote creativity and personalization in print media, attracting a broad target market and engaging consumers in a unique way. ### Industries Being Reshaped - **Publishing:** Disruptive innovation opportunity for the publishing industry to incorporate personalized print options, creating a new revenue stream and enhancing customer engagement. - **Stationery and Giftware:** Disruptive innovation opportunity for the stationery and giftware industry to offer customizable printed products, catering to consumers seeking unique and personalized gifts. - **Advertising and Branding:** Disruptive innovation opportunity for the advertising and branding industry to utilize personalized print publications as a means of targeted marketing, providing a tangible and memorable message for consumers. ## Related on Trend Hunter - [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md) - [Customizable Marketing Postcards](https://www.trendhunter.com/trends/smartpress.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Texting Publication Services](https://www.trendhunter.com/trends/my-forever-books.md) - [Customizable Book Portraits](https://www.trendhunter.com/trends/lagom-collection1.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Digital Zine Making](https://www.trendhunter.com/trends/zines-forever.md) - [Modular Typography Stamp Kits](https://www.trendhunter.com/trends/modular-typography-stamp-set.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md)