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# Thoughtfully Dualistic Print Concepts
A New Type of Imprint Boasts a Forward-thinking Layout

By Kalin Ned | Published 2019-01-23 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/print-concept
References: [behance.net](https://www.behance.net/gallery/71573237/A-New-Type-of-Imprint-Vol13) & [anti.as](https://anti.as/)

This print concept is developed for A New Type of Imprint Vol 13. -- a Norway-based Magazine on Design and Creative Culture. The idea behind the publication is quite intriguing and imaginative as it addresses the [slow death of the printed word](https://www.trendhunter.com/trends/the-holdout).

The issue is filled with inspiring photography and high-quality content. A New Type of Imprint largely experimented with the magazine's layout to create a print concept that will truly "make you forget your phone for a minute." The publication stipulates that all elements of the issue have been determined through "research, goal, and function." While the first 100 pages of the magazine are only text-based, the second 100 pages are all visual. Then, A New Type of Imprint features a [perforated line in the middle](https://www.trendhunter.com/trends/dualscreen-ereader) that allows the reader to separate the volumes and thus have two books -- one for long reads and "[a printed gallery](https://www.trendhunter.com/trends/thedownunder)."

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 54% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What Makes This Trend Stand Out

- **Print Innovation:** A new type of imprint layout could revolutionize print media by capturing reader attention in a digital age.
- **Hybrid Reading Materials:** The combination of visual and text-based content in dualistic print concepts is a growing trend that has the potential to create new industries.
- **Multi-functionality of Print Media:** The incorporation of detachable pages in print media can create new uses for traditional literature.

### Sectors Adopting This

- **Publishing:** These inventive print concepts could transform traditional publishing by integrating multimedia elements into a single platform.
- **Art and Design:** The dualistic print concept trend could expand into the art and design industry, stimulating creativity and innovation in visual communication.
- **Education:** Hybrid reading materials may revolutionize educational materials, offering multi-sensory options for students of all ages.

## Related on Trend Hunter

- [Elderly-Catered Journal Concepts](https://www.trendhunter.com/trends/dual-screen-journal.md)
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- [Art-Tech Zine Collaborations](https://www.trendhunter.com/trends/twentynine-zine.md)
- [Freestyle Desktop Printers](https://www.trendhunter.com/trends/dual-printer-device.md)
- [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md)
- [Unconventional Foodie Magazines](https://www.trendhunter.com/trends/food-magazine.md)
