# Interactive Print Editor Jaime Neely Discusses Her Favorite Immersive Print Campaigns By M | Published 2014-09-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/print-campaigns References: [youtube](https://www.youtube.com/watch?v=jjmli6mghJI) Interactive print campaigns are a great way for companies to showoff their products in a touchable and tangible format. This way consumers can see aspects of the product they wouldn't otherwise be able to familiarize themselves with if the ad was simply two-dimensional. Trend Hunter's senior editor Jaime Neely counts down her top choices for bet [immersive print campaigns](https://www.trendhunter.com/trends/lola-mullenlowe). Immersive print allows companies to showcase their products or their brand image to consumers in a way that's fun, interactive and creates an experience. One example of this is beverage brand [Lipton's](https://www.trendhunter.com/trends/lipton-summer-campaign) interactive billboard ad for its new ice tea drink. To showcase how refreshing the tea beverage is Lipton created a billboard that allowed consumers to go up, press a button and mist themselves on a hot day. Another example of immersive ad campaigns comes from [Microsoft's](https://www.trendhunter.com/trends/interview-genie) interactive fashion ad that lets readers physically like outfits by pushing a thumbs up button. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 36% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Print Campaigns:** Opportunity for companies to engage consumers through touchable and tangible advertising experiences. - **Immersive Advertising:** Creating interactive ad campaigns that go beyond traditional two-dimensional ads to provide a memorable experience for consumers. - **Physical Interaction in Marketing:** Leveraging physical interactions, such as pressing buttons or misting, to bring products or brand messages to life in advertising. ### Who This Affects Most - **Beverage and Refreshments:** Opportunity to use interactive print campaigns to showcase the refreshing qualities of beverages and drive consumer engagement. - **Fashion and Apparel:** Incorporating interactive elements in fashion ads or catalogs to allow readers to physically engage with and express their preferences for outfits. - **Technology and Electronics:** Utilizing immersive print campaigns to demonstrate the features and benefits of tech products in a more interactive and engaging way. ## Related on Trend Hunter - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md)