# Analog Discount Codes ASOS and Boursorama Banque Teamed Up for a Youth-Targeted Print Campaign By Laura McQuarrie | Published 2018-11-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/print-campaign References: [thecurrentdaily](https://thecurrentdaily.com/2018/11/13/asos-and-boursorama-team-up-to-create-extra-long-discount-code/) & [ASOS.fr](http://ASOS.fr) To capture the attention of the young shoppers who frequent [ASOS](https://www.trendhunter.com/trends/asos-inspired-by), France's Boursorama Banque teamed up with the [online fashion and beauty retailer](https://www.trendhunter.com/trends/asos-live) for an [analog print campaign](https://www.trendhunter.com/trends/analog-life). The printed page was designed to feature an extra-long discount code that could be redeemed online, ultimately bringing attention to the features that the bank offers for young people. Within the discount code itself, ASOS and Boursorama Banque shared the fact that "young people don't read adverts for banks," yet they will have to read through the code in the process of typing out the long string of letters on ASOS to redeem their discount. As such, the bank not only appeals to consumers of the right age but also value-conscious consumers who would likely appreciate Boursorama Banque as "the cheapest online bank for young clients." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 19% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Print Campaign:** Opportunity for innovative print campaigns that capture the attention of young consumers. - **Analog Marketing:** Disruptive innovation opportunity to leverage analog channels in a digital world to engage target audiences. - **Discount Strategies:** Innovative discount code designs and strategies that drive consumer interest and engagement. ### Where This Applies - **Fashion and Beauty:** Opportunity for fashion and beauty brands to collaborate with banks for mutually beneficial marketing campaigns. - **Finance and Banking:** Potential for banks to target young consumers and showcase unique features through collaborative print campaigns. - **Advertising and Marketing:** Innovative approaches and techniques in print marketing that integrate digital elements for increased consumer engagement. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [AI Promo Code Platforms](https://www.trendhunter.com/trends/simplycodes-new-features.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Back-to-School Retailer Discounts](https://www.trendhunter.com/trends/asda-mega-event-price-drop.md) - [Coded Snack Campaigns](https://www.trendhunter.com/trends/drop-codes.md) - [Milk Carton QR Brochures](https://www.trendhunter.com/trends/aldi-2.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [AR Fragrance Campaigns](https://www.trendhunter.com/trends/ar-fragrance-campaign.md)