# Youth as Wild Animals Wrangler "We Are Animals" Ads By Elsa Blaine | Published 2008-08-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/print-ads-that-leave-wrong-impression-wrangler-we-are-animals-prints-vs-vid References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/wrangler) The new [Wrangler Jeans](https://www.trendhunter.com/trends/wrangler-x-hot-wheels) ad campaign “We Are Animals” is proof that still camera shots in print ads can be more powerful and leave a vastly different impression than video does. The campaign depicts young adults creeping about at night in the 'wild,' channeling various animals. I saw the print ads first, and I have to say I found some of them disturbing and I couldn't see the 'animal' connection much. However when I saw the video, things became less distressing. The movement in the video makes the people look more like [creatures of the night](https://www.trendhunter.com/trends/humane-world-for-animals) and I find it much less morbid. Advertising Agency: FFL Paris, France Executive Creative Directors: Fred & Farid ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Animalistic Imagery in Advertising:** Brands can use animalistic imagery to evoke emotions and connect with consumers. - **Visual Storytelling in Print Ads:** Print ads can use still images to tell a powerful story and leave a lasting impression on consumers. - **Multimedia Advertising Campaigns:** Combining print ads and videos can enhance the impact of an advertising campaign and reach a wider audience. ### Industries Being Reshaped - **Fashion and Clothing:** Fashion brands can use animalistic imagery to evoke a sense of wildness, freedom, and adventure associated with their clothing. - **Advertising and Marketing:** Advertising agencies can experiment with different media formats to create a more immersive and engaging brand experience for consumers. - **Entertainment and Media:** Media companies can use animalistic imagery to promote their content, such as movies or TV shows, and capture audience attention. ## Related on Trend Hunter - [Status Quo Defying Campaigns](https://www.trendhunter.com/trends/made-to-be-still.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md) - [Global Runner-Inspired Campaigns](https://www.trendhunter.com/trends/go-wild-campaign.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Bold-Colored Tequila Campaigns](https://www.trendhunter.com/trends/undomesticate-campaign.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)