# Avocado-Ripening Print Ads Colombian Food's Functional Print Ad Shares an Old Technique By Laura McQuarrie | Published 2019-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/print-ad References: [designtaxi](https://designtaxi.com/news/404625/Avoca-Don-t-Dispose-This-Brilliant-Print-Ad-That-Ripens-The-Fruit-For-You/) & [sanchobbdo.co](http://www.sanchobbdo.com.co/) For Colombian Food, the Sancho BBDO advertising agency created a unique print ad that shares an age-old Colombian technique for [ripening avocados](https://www.trendhunter.com/trends/avolotto-lens). Most avocado lovers know how difficult it can be to tell exactly when the fruit is ready to be enjoyed and this [functional print advertisement](https://www.trendhunter.com/trends/gosh-food) has the potential to serve as more than just a handy guide. While the Colombian Food print ad does depict a ripeness color scale, the newspaper page itself can be torn out and used to wrap an avocado until it changes color. As indicated by the color scale on the page, a light green color means that the fruit is ready to be enjoyed with a salad, while a darker shade yet makes the [best guacamole](https://www.trendhunter.com/trends/lipotle). ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 22% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Functional Print Ads:** Exploring the potential for functional print ads that serve a purpose beyond traditional advertising. - **Utilizing Sustainable Packaging:** Combining eco-friendly packaging with functional design to create a memorable customer experience. - **Innovative Food-related Advertising:** Integrating unique and creative advertising strategies in the food industry to capture consumers' attention and stimulate interest. ### Industries Being Reshaped - **Food and Beverage:** Embracing innovative advertising approaches to capture consumers' attention and differentiate from competitors. - **Print and Design:** Pushing the boundaries of traditional print advertising and design to incorporate sustainable and functional elements. - **Agriculture:** Incorporating technological advancements and creative marketing strategies to increase consumer demand for fresh produce. ## Related on Trend Hunter - [In-Store Avocado Scanners](https://www.trendhunter.com/trends/ripe-avocados.md) - [Informative Avocado Packaging](https://www.trendhunter.com/trends/avocados-from-mexico-2.md) - [AI Avocado Ripeness App](https://www.trendhunter.com/trends/ripe-or-not.md) - [Avocado Ripeness Scanners](https://www.trendhunter.com/trends/avocado-scanner.md) - [Mango-Scented Newspaper Ads](https://www.trendhunter.com/trends/swiggy-instamart.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Sustainable Avocado Alternatives](https://www.trendhunter.com/trends/avocado-alternative.md) - [AI-Generated Avocado Recipes](https://www.trendhunter.com/trends/avocados-from-mexico-1.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md)