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# Print Ad Reincarnation
55DSL Ad Photos Traced for Manga Illustrations

By jelalyn | Published 2008-07-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/print-ad-reincarnation-55dsl-ad-photos-traced-for-manga-illustrations
References: [55dsl](http://www.55dsl.com/blog/)

A Japanese manga artist has been a subject of controversy over her latest illustrations that closely resemble one of 55DSL's Fall/Winter 2006 ad photos.

Based on her illustration in â€œStand Vesselâ€ manga series, Youka Nitta is obviously a big fan of the clothing brand. Nitta admitted to copying the 55DSL's infamous â€œKiss on the Ledgeâ€ to come up with her own black and white anime version.

While copying is clearly a violation of intellectual rights for most of us, 55DSL surprisingly took Youka's imitation as a form of flattery. The Diesel subsidiary lightheartedly accepted the artist's apology.

Instead of suing the artist, 55DSL released a statement in its website saying, â€œNitta, don't worry, we're not that kind of brand, we consider this a tribute, only the greatest are copied, right?â€

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 15% | Activity: 51% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Imitation as Flattery:** Companies embracing rather than suing over imitation of their products and branding can result in a positive image and increased publicity.
- **Cross-industry Inspiration:** Inspiration for creative content can come from unrelated industries and can lead to unique adaptations and collaborations.
- **Retro Branding:** Adopting and repurposing past branding and marketing campaigns can appeal to nostalgia and attract a new audience.

### Sectors Adopting This

- **Fashion:** Fashion brands can leverage their designs as inspiration for artists and collaborate on creative projects.
- **Anime/manga:** Anime and manga artists can draw inspiration from real-world fashion brands to create unique characters and storytelling.
- **Advertising:** Brands can recycle past advertising campaigns by adapting them for new forms of media or incorporating them into new marketing strategies.

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