# Innovative Printing Incentive Apps
'Print A Forest' Plants a Tree for Every Hundred Pages

By Christopher DeLuca | Published 2011-08-08 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/print-a-forest
References: [psfk](http://www.psfk.com/2011/08/print-a-forest-plants-a-tree-for-every-100-pages-you-print.html) & [printaforest](http://www.printaforest.com/)

Print A Forest, a start-up created by Joe Miller, has an innovative business model that really gives back. The application tracks how many pages a user prints and plants a tree for every hundred. A portion of the revenue that Print A Forest generates is given back to the Plant A Billion Trees campaign.

The Print A Forest application places a brand logo at the bottom of each printed page as a means of generating revenue. This eco-business is definitely one to watch out for.

**Implications** - The eco mindset has transitioned from fringe movement to cultural force over the last few years. Green-minded consumers value efficient design and waste reduction. Companies ought to consider aligning their brand with these values in order to attract this valuable demographic.