# Custom-Modified Off-Road SUVs The Prins Defender 90 Highlights Military Inspired British Design By Michael Hemsworth | Published 2021-10-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/prins-defender-90 References: [blessthisstuff](https://www.blessthisstuff.com/stuff/vehicles/cars/prins-defender-90/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blessthisstuff%2FEGlC+%28Bless+This+Stuff%29) & [prinsauto.nl](https://www.prinsauto.nl/vakgarage-aanbod-occasions/land-rover/defender/2-4-td4-90-chelsea-truck-uniek-1-of-1-custom-24198031)  The Prins Defender 90 SUV is one of several vehicle options within the Defender by Prins collection that would provide discerning drivers with a way to enjoy a range of impressive features when heading off-road. The SUV has been designed from the ground up that works to elevate the commercial version of the [Land Rover Defender](https://www.trendhunter.com/trends/octa-edition-one) using elements of [military inspired British design](https://www.trendhunter.com/trends/van-daryl-war-truck). This includes exterior finishes and interior stylings that would greatly enhance capabilities when heading off the road for an adventure. The Prins Defender 90 is available from Prins Auto where it can be purchased for $100,000 while the brand also features an array of [custom modification options](https://www.trendhunter.com/trends/modified-luxury-vehicle) for discerning drivers to choose from. Image Credit: Jan Fillem ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 66% | Activity: 22% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Off-road SUV Customizations:** The Prins Defender 90 showcases a market for custom off-road SUVs. - **Military-inspired Design:** The use of military-inspired British design can influence more stylish and functional designs in other industries. - **Adventure-driven Vehicles:** Adventure-driven customizations can lead to the creation of new off-road vehicles and industries. ### Who This Affects Most - **Auto:** Customized off-road SUVs could disrupt the traditional auto industry by appealing to adventure-driven consumers. - **Travel:** Adventure enthusiasts may seek to travel to more remote areas that require off-road SUVs, leading to a growth in the travel industry. - **Outdoor Recreation:** The trend for adventure-driven off-road vehicles can fuel growth in industries that cater to outdoor recreation enthusiasts. ## Related on Trend Hunter - [Bespoke Outdoor-Ready SUVs](https://www.trendhunter.com/trends/galpin.md) - [Modernized Off-Road Vehicle Designs](https://www.trendhunter.com/trends/arkonik-havana-defender.md) - [Desert Competition SUV Models](https://www.trendhunter.com/trends/land-rover-dakar-rally-defender.md) - [Customized Off-Road Vehicle Designs](https://www.trendhunter.com/trends/toyota-lc250-prado-urnieta-ultimate-4x4.md) - [Hyper-Rugged Tech-Packed SUVs](https://www.trendhunter.com/trends/2026-land-rover-defender.md) - [Rugged Resto-Mod Vehicles](https://www.trendhunter.com/trends/overfinch-heritage-defender.md) - [Limited-Edition Surf Culture SUVs](https://www.trendhunter.com/trends/2025-land-rover-defender-beach-break-edition.md) - [Adventurous Five Seater SUVs](https://www.trendhunter.com/trends/land-rover-defender-130-outbound.md) - [Upgraded Armored Defender Cars](https://www.trendhunter.com/trends/octa-edition-one.md)