# Farm Party Ads The Pringles ‘What the Farm' Campaign Embraces Fun By Armida Ascano | Published 2010-11-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pringles-what-the-farm References: [designaside](http://www.designaside.com/9156/pubblicita/pringles-what-the-farm) & [whatthefarm.pringles.it](http://www.whatthefarm.pringles.it/) The [Pringles](https://www.trendhunter.com/trends/pringles-poptopia) ‘What the Farm’ campaign centers on the snack brand’s new [multigrain chip variety](https://www.trendhunter.com/trends/pringles-chips) and its corresponding site, What the Farm. The interactive communication platform follows five farmers in their countryside cabin. The campaign is perfect for reaching a young adult audience, with enough [quirky irony](https://www.trendhunter.com/trends/gosh-food) to attract even the most skeptical hipster. The accompanying print campaign features images of the farmers and their lady friends causing ruckus in the countryside. Unlike real farms, the Pringles ‘What the Farm’ just has one rule: have fun. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 7% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Campaigns:** Companies can engage their audience through interactive campaigns. - **Humorous Marketing:** Humorous marketing can help companies appeal to a younger audience. - **Multigrain Products:** Developing multigrain products can help companies cater to health-conscious consumers. ### Industries Being Reshaped - **Snack Foods:** Snack food companies can benefit from marketing their products in a humorous and interactive manner. - **Agriculture:** Agricultural companies can explore new avenues for marketing their products in unique and engaging ways. - **Digital Marketing:** Digital marketing companies can provide innovative solutions for brands to stand out and connect with their target audience. ## Related on Trend Hunter - [90s-Era Snack Product Campaigns](https://www.trendhunter.com/trends/pringles-one-you-pop-campaign.md) - [Personalized Digital Playgrounds](https://www.trendhunter.com/trends/pringles-poptopia.md) - [Nostalgic Gaming Snacks](https://www.trendhunter.com/trends/gaming-snacks.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Wholesome Harvest Crisps](https://www.trendhunter.com/trends/pringles-harvest-blends.md) - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [Fun-Forward Snack Campaigns](https://www.trendhunter.com/trends/feed-the-fun.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Low-Salt Multigrain Snack Crisps](https://www.trendhunter.com/trends/pringles-multigrain.md)