# Fiery Flavor-Packed Chips The Pringles Spicy Range is Arriving in Australia and New Zealand By Michael Hemsworth | Published 2023-08-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pringles-spicy-range References: [foodbev](https://www.foodbev.com/news/pringles-unveils-spicy-range-for-the-australia-and-new-zealand-markets/) & [pringles](https://www.pringles.com)  This [Pringles](https://www.trendhunter.com/trends/pringles-zesty-chilli-lime) spicy range is arriving in the Australia and New Zealand markets to provide consumers with a series of fiery crisps perfect for satisfying cravings for a crunchy snack. The snack chips come in two varieties including Smoking' Cajun Spice and Sizzling' Chipotle Sour Cream, which are both characterized by their high-quality flavor that's formulated with consumer demand in mind. Each of the snacks balance out their spicy flavor profile with familiar tastes and were co-created with Michelin Star Chef Haikal Johari to ensure they're just right. Head of Pringles and Salty Snacks [ANZ](https://www.trendhunter.com/trends/coriander-doritos) Dan Vitti spoke on the Pringles spicy range saying, "Across Australia and New Zealand, chip lovers are asking for more interesting and spicy flavours, so Pringles are giving the people what they want with something more daring. Whether you like your snacks fiery or mild, the Smokin’ Cajun Spice and Sizzlin’ Chipotle Sour Cream flavours are both ‘a must try’, packing a punch of flavour and spice to get those tastebuds popping.” ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 36% | Activity: 48% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Spicy Flavored Snacks:** The Pringles spicy range offers consumers a series of fiery crisps to satisfy cravings for a crunchy snack. - **Consumer Demand:** The high-quality flavor of the Pringles spicy range is formulated with consumer demand in mind. - **Collaboration with Renowned Chef:** The Pringles spicy range was co-created with Michelin Star Chef Haikal Johari to ensure they're just right. ### Where This Applies - **Snack Food Industry:** The Pringles spicy range taps into the growing market demand for spicy flavored snacks. - **Food Manufacturing Industry:** The collaboration with a renowned chef highlights the importance of innovation and flavor development in the food manufacturing industry. - **Consumer Packaged Goods Industry:** The Pringles spicy range demonstrates the ability of consumer packaged goods companies to meet customer desires by offering bold and unique flavors. ## Related on Trend Hunter - [Spicy Citrus Snack Chips](https://www.trendhunter.com/trends/pringles-zesty-chilli-lime.md) - [Spicy Cuisine Snack Chips](https://www.trendhunter.com/trends/pringles-hot.md) - [Spicy Nashville-Inspired Chips](https://www.trendhunter.com/trends/pringles-blazin-fried-chicken.md) - [Mexican Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/pringles-sizzln-mexican-chilli-lime.md) - [Spicy Talkshow-Inspired Snack Chips](https://www.trendhunter.com/trends/pringles-hot-ones.md) - [Mexican Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/pringles-flavors.md) - [Fiery Nacho-Flavored Crisps](https://www.trendhunter.com/trends/scorchin-wavy-loaded-nachos.md) - [Creamy Ghost Pepper Chips](https://www.trendhunter.com/trends/pringles-ghost-pepper-ranch.md) - [Spice-Forward Kettle Chips](https://www.trendhunter.com/trends/kettle-chips-flavors.md)