# Potato Chip Sushi The Pringles Rice Infusions Campaign is Tempting By Luisa Amanda Gomes | Published 2010-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pringles-rice-infusions References: [advertlover](http://advertlover.com/node/5994) & [pringles](http://www.pringles.com) The Pringles Rice Infusions ads above certainly make this new product look like one enticing treat for any [chip lover](https://www.trendhunter.com/trends/pringles-chips). The Pringles Rice Infusions are exactly what you think they are--[rice snacks](https://www.trendhunter.com/trends/calbee-shrimp-chips) done right. Unlike healthy rice cakes that lack excitement and flavor, though, these chips look just like beloved junk food with a twist. Advertising agency Grey of Hong Kong has portrayed these rice chips as mouth-watering sushi with a crunch. This snack looks good to me because I’ve always wished my rice had some crunch! ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 45% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Rice Snacks:** The rise of rice snacks with unique flavors and textures presents an opportunity for brands to disrupt the snack industry. - **Junk Food Reinvention:** Reinventing traditional junk food snacks into healthier alternatives with added benefits like texture and flavor presents an opportunity for new and innovative product lines. - **Innovative Snack Packaging:** As snack products continue to diversify, packaging innovation can help brands stand out and attract consumers with unique designs and functions. ### Where This Applies - **Snack Food:** The snack food industry can capitalize on the rise of healthier snack options with more diverse flavor and texture profiles. - **Advertising:** Marketing agencies can use creative campaigns to help promote unique snack products and capture the attention of consumers. - **Food Packaging:** Designers and manufacturers of food packaging can work with snack companies to develop innovative packaging solutions that enhance the product experience and promote brand recognition. ## Related on Trend Hunter - [Spicy Cuisine Snack Chips](https://www.trendhunter.com/trends/pringles-hot.md) - [Savory Sticky Rice Chips](https://www.trendhunter.com/trends/sticky-rice-chips.md) - [Recipe-Flavored Potato Chips](https://www.trendhunter.com/trends/pringles-chip-flavors.md) - [Mexican Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/pringles-sizzln-mexican-chilli-lime.md) - [Asian Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/asian-style-chips.md) - [Low-Salt Multigrain Snack Crisps](https://www.trendhunter.com/trends/pringles-multigrain.md) - [Cheeky Tortilla Chip Campaigns](https://www.trendhunter.com/trends/simplyprotein-campaign.md) - [Pickle-Flavored Rice Crisps](https://www.trendhunter.com/trends/quaker-dill-pickle-rice-crisps.md) - [Sweetly Flavored Snack Chips](https://www.trendhunter.com/trends/pringles-butter-caramel.md)