# Travel-Inspired Chips Flavors Pringles Passport Attempts to Satisfy a Nostalgia for Traveling By Kalin Ned | Published 2020-11-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pringles-passport References: [foodnavigator-asia](https://www.foodnavigator-asia.com/Article/2020/11/26/Once-you-pop-Pringles-Passport-Flavours-finding-favour-amid-Asia-s-travel-restrictions?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [novotaste](http://www.novotaste.com/once-you-poppringles-passport-flavours-finding-favour-amid-asias-travel-restrictions-food-navigator-asia/) The [Pringles](https://www.trendhunter.com/trends/pringles-hot) Passport varieties are designed to tap into the consumer nostalgia for traveling—something that many have not been able to do due to the COVID-19 restrictions on all non-essential travel. The collection was first launched in Japan in September and following its success, the company is making its Pringles Passport flavors available across Asia in countries including Taiwan, Thailand, the Philippines, Singapore, and Malaysia. Through the Pringles Passport flavors, consumers have access to London Fish and Chips, and New York Cheeseburger. In order to come up with these products, the company's R&D team was looking at "popular tourist destinations across the world and the iconic food that these destinations offer." In doing so, Pringles is able to transport consumers to a different culture, without the need for physical traveling. Image Credit: Pringles ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Nostalgia-inspired Flavors:** A trend of creating food flavors that evoke nostalgia for travel experiences, tapping into consumers' longing for exploration and adventure. - **Virtual Travel Experiences:** An emerging trend of offering virtual travel experiences through food and beverage products, providing consumers with a taste of different cultures from the comfort of their own homes. - **Destination-themed Product Lines:** A growing trend of developing product lines inspired by popular tourist destinations, allowing consumers to experience the essence of different cultures through unique and authentic flavors. ### Who This Affects Most - **Snack Food Industry:** Opportunity for snack food companies to innovate by creating nostalgia-evoking flavors that transport consumers to different travel destinations, offering unique snacking experiences. - **Food and Beverage Industry:** Opportunity for food and beverage companies to capitalize on the nostalgia for travel by developing virtual travel experiences through products, providing a sensory journey for consumers. - **Tourism and Hospitality Industry:** Opportunity for tourism and hospitality companies to collaborate with snack food brands to create destination-themed product lines, offering a unique way for travelers to experience the essence of a culture through flavors. ## Related on Trend Hunter - [Recipe-Flavored Potato Chips](https://www.trendhunter.com/trends/pringles-chip-flavors.md) - [Travel-Inspired Snack Chips](https://www.trendhunter.com/trends/seven-continents-snacks.md) - [Global Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/new-walkers-crisps-flavors.md) - [Spicy Cuisine Snack Chips](https://www.trendhunter.com/trends/pringles-hot.md) - [Sweetly Flavored Snack Chips](https://www.trendhunter.com/trends/pringles-butter-caramel.md) - [Globally Inspired Chips](https://www.trendhunter.com/trends/lays-flavored-potato-chips.md) - [Regionally Inspired Potato Chips](https://www.trendhunter.com/trends/lays-flavor-that-hits-home.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md) - [Asian Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/asian-style-chips.md)