The #PringlesFlavourCloud was a unique Pringles activation hosted by the chips brand along the Thames River of London. The playful campaign featured television personality Kelly Brook and featured a giant lime green invention that pumped out various Pringles Flavor Clouds. The futuristic brand activation was inspired by research they conducted that asked consumers to guess what the future of food would be, with one of the most memorable being the possibility of consuming food via scent or inhalation.
The interactive Pringles activation took place at Potters Field park near London Bridge, and included a selfie station where passersby could snap a picture and share it to social media using the #PringlesFlavourCloud hashtag. The machine pumped out an edible flavor crowd that carried the scent of sour cream and onions Pringles.
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Edible Cloud Activations
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