# Salty Soulmate Ads Pringlelina: A Love Story Continues the Tale Pringles Started at the Big Game By Laura McQuarrie | Published 2026-04-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pringlelina-a-love-story References: [adweek](https://www.adweek.com/creativity/move-over-sabrina-carpenter-pringles-has-a-new-chip-made-love-interest/)  As a follow-up to its Pringleleo Super Bowl ad starring Sabrina Carpenter, [Pringles](https://www.trendhunter.com/trends/super-bowl-pringles) launched Pringlelina: A Love Story. In Pringles' 2026 [Big Game](https://www.trendhunter.com/trends/chocolate-lava) ad, Sabrina Carpenter stacked crisps to create a "salty soulmate" version of ideal romantic partner, and in Pringlelina: A Love Story, a male protagonist does the same, stacking Pringles to shape a female form. In the continuation of the story, the new couple rides a bike in the park, has a romantic dinner date, and then has their first kiss interrupted by a roommate. Just as people love differently, they snack differently, and the continuation of this [snack campaign](https://www.trendhunter.com/trends/popworks-snacks) leans into the uniqueness of personal preference, sending a message that the brand sees its audience not as one monolithic snacker but as a whole spectrum of individuals with their own likes and rituals. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 56% | Activity: 60% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Snack Identity Marketing:** Brands framing snacks as expressions of individual taste create opportunities for hyper-personalized product lines and targeted creative messaging. - **Serialized Brand Storytelling:** Extending campaign narratives across multiple spots fosters deeper emotional engagement and opens space for recurring-character merchandising and cross-platform content ecosystems. - **Playful Product Anthropomorphism:** Humanizing products through whimsical forms and romantic scenarios cultivates shareable social moments and novel experiential packaging concepts. ### Industries Being Reshaped - **Advertising and Media:** Episodic ad campaigns in this sector can evolve into multi-episode brand franchises and integrated sponsorship ecosystems. - **Packaged Foods:** Snack manufacturers benefit from positioning SKU variety as identity markers, suggesting niche flavor innovations and modular packaging formats. - **Consumer Insights and Data:** Richer profiling of taste rituals supports segmentation models that align storytelling with micro-audiences and predictive product assortments. ## Related on Trend Hunter - [Snack Crisp Collectibles](https://www.trendhunter.com/trends/pringamabobs.md) - [Dual-Snack Game Day Partnerships](https://www.trendhunter.com/trends/pringles-x-cheezit-snack-stadiums.md) - [Playful Snack Collectables](https://www.trendhunter.com/trends/once-you-pop.md) - [Spicy Talkshow-Inspired Snack Chips](https://www.trendhunter.com/trends/pringles-hot-ones.md) - [Festive Snack Packaging Designs](https://www.trendhunter.com/trends/seasonal-assortment.md) - [Mysterious Video Game-Themed Snacks](https://www.trendhunter.com/trends/pringles-fallout-76-mystery-flavour.md) - [Specialized Workforce Development Initiatives](https://www.trendhunter.com/trends/workforce-development-initiative.md) - [90s-Era Snack Product Campaigns](https://www.trendhunter.com/trends/pringles-one-you-pop-campaign.md) - [Cheeky Snack Soulmate Campaigns](https://www.trendhunter.com/trends/snack-soulmate.md)