# Lifeless Fashion Ads The Pringle Spring 2011 Campaign Stars 'Skins' Actress Freya Mavor By Meghan Young | Published 2011-01-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pringle-spring-2011 References: [style](http://www.style.com/stylefile/2011/01/pringle-shows-some-skin/) & [feedgirls](http://feedgirls.com/2011/01/pringle-shows-some-skin/) Despite the model's poses, the [Pringle Spring 2011 ad campaign](https://www.trendhunter.com/trends/on-your-own-time) is anything but lifeless. In fact, the [elegant yet punky clothing](https://www.trendhunter.com/trends/songs-of-siren) pretty much jumps right out at you, despite the rather demure poses that 'Skins' actress Freya Mavor strikes in the ads. The Pringle Spring 2011 campaign was photographed by Walter Pfeiffer. I love the fact that this Scottish label chose a Scottish actress; the brand's last campaign starred Tilda Swinton, another Scot. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 55% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Elegant-punky Fashion:** Disruptive innovation opportunity: Creating a fashion line that combines elegant and punk elements for a unique and edgy style. - **Scottish Brand Partnerships:** Disruptive innovation opportunity: Collaborating with Scottish actors or celebrities to promote Scottish brands and increase brand recognition. - **Dynamic Fashion Photography:** Disruptive innovation opportunity: Exploring creative and unconventional poses in fashion photography to bring life and energy to clothing advertisements. ### Where This Applies - **Fashion and Apparel:** Disruptive innovation opportunity: Introducing innovative designs and styles in the fashion and apparel industry to attract and engage customers. - **Advertising and Marketing:** Disruptive innovation opportunity: Developing new and imaginative approaches to create captivating and attention-grabbing advertising campaigns. - **Film and Entertainment:** Disruptive innovation opportunity: Leveraging partnerships with actors and actresses to promote brands and products in the film and entertainment industry. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)