# Platinum Blonde Campaigns The Pringle of Scotland SS10 Line Stars Tilda Swinton By Meghan Young | Published 2010-01-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pringle-of-scotland-ss10 References: [psfk](http://www.psfk.com/2010/01/tilda-swinton-x-ryan-mcginley-for-pringle-of-scotland.html) & [pringlescotland](http://www.pringlescotland.com/) I’m a pretty big fan of Tilda Swinton, and so when I came across the [Pringle of Scotland SS10 campaign](https://www.trendhunter.com/trends/bespoke-tartan), I just had to share it with all you fine folks. Although there are only a few images of her in some great yet simple attire, you’ll also find an extra treat in the form of a video. Shot by Ryan McGinley, these Pringle of Scotland SS10 ads has a [great sense of action and emotion](https://www.trendhunter.com/trends/alessandro-micheles). Clearly nature-inspired, the campaign plays on Swinton’s [androgynous looks](https://www.trendhunter.com/trends/songs-of-siren) to create very interesting images. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 20% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Nature-inspired Campaigns:** There is an opportunity for more fashion brands to use natural elements in their campaigns to create emotionally powerful and visually stunning images. - **Androgynous Models:** Given the growing acceptance and popularity of gender fluidity, more fashion brands can leverage androgynous models in their ad campaigns. - **Emotive Advertising:** Advertising that successfully captures emotions has the power to be highly effective in building a connection with consumers and can revolutionize the advertising industry. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from incorporating nature elements, gender expression, and emotional appeal into their ad campaigns to gain consumer interest and loyalty. - **Film:** Visual storytelling, like that seen in the Pringle of Scotland SS10 campaign video directed by Ryan McGinley, has the potential to be very effective in advertising and can find opportunities to partner with brands. - **Advertising/marketing:** Brands should consider exploring new forms of visual storytelling and emotional appeal in advertising like that seen in the Pringle of Scotland SS10 campaign to better connect with their target audience. ## Related on Trend Hunter - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Tartan-Patterned Spirit Campaigns](https://www.trendhunter.com/trends/bespoke-tartan.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)