# Powerful Persuasion Guides This Influential Infographic Defines the Principles of Persuasion By Alyson Wyers | Published 2014-09-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/principles-of-persuasion References: [designtaxi](http://designtaxi.com/news/368907/Infographic-How-To-Influence-Persuade/) & [entrepreneur](http://www.entrepreneur.com/article/236497) This infographic is based off a book by Dr. Robert Cialdini that examines [how to influence others](https://www.trendhunter.com/trends/the-virality-playbook) using principles of persuasion. The book, Influence: The Power of Persuasion, provides the majority of content displayed in the graph How to Influence and Persuade designed by UK virtual phone service Everreach and appearing in Entrepreneur Magazine. The information will come in especially handy for those in sales looking to get a 'yes' from customers. The six principles of persuasion are reciprocity, scarcity, authority, consistency, liking and consensus. In addition to exploring the universal factors that impact the way people make decisions, the [psychology-based infographic](https://www.trendhunter.com/trends/infographic-ai) also offers [statistics and examples](https://www.trendhunter.com/trends/graphy). They also note ethics should be observed when instituting these guidelines. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 80% | Activity: 93% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Principles of Persuasion:** Understanding and utilizing the six principles of persuasion can lead to more successful sales and marketing strategies. - **Psychology-based Infographics:** Creating infographics that are based on psychological principles can improve their effectiveness in influencing and persuading audiences. - **Ethical Persuasion:** Observing ethical principles while utilizing persuasive tactics can establish trust and credibility with customers. ### Who This Affects Most - **Sales:** Sales professionals can use these principles to increase their success rate and close more deals. - **Marketing:** Marketers can use psychology-based infographics to effectively communicate their messages to target audiences. - **Psychology:** Psychologists can utilize the principles outlined to better understand human decision-making processes and how they can be influenced. ## Related on Trend Hunter - [Inspirational Learning Management Tools](https://www.trendhunter.com/trends/get-inspired.md) - [Affiliate Marketing Guides](https://www.trendhunter.com/trends/affiliate-marketing-prompt-book.md) - [App Strategy Insights](https://www.trendhunter.com/trends/screensdesign.md) - [AI Infographic Generators](https://www.trendhunter.com/trends/infography-v2.md) - [AI Social Media Engagement](https://www.trendhunter.com/trends/linkfluence.md) - [Subtle Marketing Pop-Ups](https://www.trendhunter.com/trends/fomo-nudge.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Career Decision Dashboards](https://www.trendhunter.com/trends/perspectives.md) - [Social Proof Enhancement Tools](https://www.trendhunter.com/trends/social-proof1.md)