# Luxe Traditional English Hotels The Principal Hotel Has a Classic Exterior with a Modern Interior By Madison Mackay | Published 2018-04-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/principal-hotel References: [wallpaper](https://www.wallpaper.com/travel/uk/london/hotels/the-principal) & [phcompany](https://www.phcompany.com/principal/) Though originally opened in 1898 as the [Hotel Russell](https://www.trendhunter.com/trends/tonen), the lavish London space has recently undergone a [large and luxurious renovation](https://www.trendhunter.com/trends/telegraph-hotel-tbilisi) and is now named the Principal Hotel. Creating a lavish overhaul of the interiors, the hotel now has modern guest suites that were designed to make guests feel at home. Keeping the exterior as close to the original design as possible, the design team simply updated the necessary structural features, keeping the castle-like facade. The 334 room hotel has [local artwork](https://www.trendhunter.com/trends/puro-hotel), creamy drapes, luxe fabrics and a calming color scheme. The lobby now has unique dining options that attract guests as well as locals with the contemporary design and one-of-a-kind menu. The Principal Hotel is now open after being closed for years for renovation and is available for booking online. Image Credit: The Principal Hotel ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 59% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Modernized Classic Hotels:** Updating traditional hotel design for modern guest needs. - **Luxurious Hotel Renovations:** Offering lavish hotel experiences through extensive interior and exterior renovations. - **Local Art Integration in Hotel Design:** Incorporating local art into hotel design to create a unique and authentic atmosphere. ### Where This Applies - **Hospitality:** Opportunities for traditional hotels to modernize and differentiate themselves. - **Interior Design:** Demand for interior designers to create luxurious and unique hotel experiences. - **Fine Arts:** Integration of local art into hotel design creates opportunities for artists. ## Related on Trend Hunter - [Sustainable Heritage Evoked Hotels](https://www.trendhunter.com/trends/the-pilgrm-hotel.md) - [Contemporary British Stays](https://www.trendhunter.com/trends/the-derby-london-city.md) - [All-Suite Luxurious Hotels](https://www.trendhunter.com/trends/the-emory.md) - [Authentic Hotel Interiors](https://www.trendhunter.com/trends/berlins-chteau-royal-hotel.md) - [Modern Embassy Conversions](https://www.trendhunter.com/trends/rosewood-chancery-hotel.md) - [Brutalist Hotel Transformation](https://www.trendhunter.com/trends/fairmont-golden-prague.md) - [Reimagined Ontario Hotel Designs](https://www.trendhunter.com/trends/the-royal-hotel.md) - [Ultra Luxury Hotel Expansions](https://www.trendhunter.com/trends/rocco-forte-house.md) - [Saturated Tonal Maximalist Hotels](https://www.trendhunter.com/trends/locke-hotel.md)