# Smoking Sand-Dusted Shoots Marloes Horst Sizzles in the Princesse Tam Tam Spring 2011 Campaign By Summer Luu | Published 2011-03-17 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/princesse-tam-tam-spring-2011-campaign References: [fashiongonerogue](http://fashiongonerogue.com/marloes-horst-princesse-tam-tam-spring-2011-campaign/) & [princessetamtam](http://www.princessetamtam.com/PrincesseTamTam.Site/en/home.aspx) Marloes Horst returns for another season in the Princesse Tam Tam Spring 2011 Campaign. As the face of the sultry [lingerie and swimwear brand](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty), Horst is nothing short of dazzling. Horst sizzles in this campaign in both day and night settings. Her blazin' hot bod shimmers in a bronze tan that most ladies would kill for. With sand dusted all over her body, Horst shows off the [sizzling swimwear line](https://www.trendhunter.com/trends/dandy-del-mar) with her hot figure. Some pieces highlighted in the collection are vintage bandeaus, satin bathing suits and graphic bikinis. Horst's sun-kissed looks and wet, wavy locks make her a deadly combination and she proves to be a stunning beach babe in the Princesse Tam Tam Spring 2011 Campaign. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 91% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Lingerie and Swimwear Campaigns:** Brands can emphasize body positivity and empowerment through inclusive and diverse representations in their campaigns. - **Sustainable Swimwear:** Brands can utilize eco-friendly materials and production processes to reduce environmental impact and appeal to conscious consumers. - **Augmented Reality Fitting Rooms:** Brands can enhance customer experience by offering virtual try-ons through AR technology. ### Who This Affects Most - **Fashion:** Fashion brands can use innovative marketing strategies and sustainable materials to differentiate themselves in a crowded market. - **Technology:** Tech companies can develop cutting-edge AR technology to provide solutions in various industries, including fashion and retail. - **Marketing and Advertising:** Marketing and advertising firms can help fashion brands reach and engage customers through creative campaigns and social media strategies. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md)