# Luxurious Lacetography Princesse Tam Lingerie Spring 2010 Collection is Playfully Pretty By Venessa Fisher | Published 2010-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/princesse-tam-lingerie-spring-2010 References: [fashionising](http://www.fashionising.com/pictures/b--Marloes-Horst-playful-Princesse-3231.html) & [princessetamtam](http://www.princessetamtam.com/PrincesseTamTam.Site/en/home.aspx) Princesse Tam Tam named their lingerie label after the 1935 film of the same name starring exotic star Josephine Baker. True to the label’s philosophy, their garments embody a [playful, characterized and luxurious](https://www.trendhunter.com/trends/bloomers-intimates) reflection of Baker’s Parisian adventures. Model Marloes Horst makes the perfect modern pin-up girl for the Princesse Tam [Lingerie Spring 2010 Collection](https://www.trendhunter.com/trends/love-lemons), as she exudes a casual sexiness in all the shots. Showing off [bold colors and floral prints](https://www.trendhunter.com/trends/fioretta), the blonde beauty works it for the camera in a variety of pieces. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 94% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: South America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Playful Lingerie:** Disruptive innovation opportunity: Create a line of lingerie that reflects a playful and characterized aesthetic, similar to Princesse Tam Tam's Spring 2010 Collection. - **Bold Colors:** Disruptive innovation opportunity: Develop products or services that incorporate bold colors, drawing inspiration from Princesse Tam Tam's Spring 2010 Collection. - **Floral Prints:** Disruptive innovation opportunity: Introduce a range of products with unique floral prints, inspired by the Princesse Tam Tam Lingerie Spring 2010 Collection. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Revolutionize the fashion industry by infusing playful and characterized elements into lingerie designs, like Princesse Tam Tam's Spring 2010 Collection. - **Photography:** Disruptive innovation opportunity: Develop innovative photography techniques or services that capture the essence of casual sexiness showcased in the Princesse Tam Tam Lingerie Spring 2010 Collection. - **Printed Textiles:** Disruptive innovation opportunity: Explore new techniques and technologies to create unique floral prints on textiles, inspired by the Princesse Tam Tam Lingerie Spring 2010 Collection. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Valentine's Day Intimates](https://www.trendhunter.com/trends/love-lemons.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md)