# Sensual Shadow Shoots The Princess Tam Tam SS10 Campaign Stars Marloes Horst By Meghan Young | Published 2010-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/princess-tam-tam-ss10 References: [whitezine](http://www.whitezine.com/en/photography/marloes-horst-x-princess-tam-tam-springsummer-2010.html) & [princessetamtam](http://www.princessetamtam.com) Summer is just around the corner and you've probably been working your butt off to get that beach-ready body. I suggest you treat yourself (and that slimmer bod) to some [lingerie](https://www.trendhunter.com/trends/velvet-heat) from the Princess Tam Tam SS10 collection. Just look at the Princess Tam Tam SS10 campaign photos above. It's still a bit early to rock the [swimwear](https://www.trendhunter.com/trends/dandy-del-mar), so [beautiful underwear](https://www.trendhunter.com/trends/for-love-and-lemons-1) will have to do for now. Granted, it might look better on Marloes Horst (ugh, those models!), but who cares! ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 94% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sensual Lingerie Fashion:** The trend towards elevated fashion and intimate wear is creating opportunities for innovative and progressive designs. - **Body-inclusive Lingerie Advertising:** More and more lingerie brands are focusing on creating advertisements that showcase models of different body types, creating a new trend in body inclusivity. - **Pre-season Fashion Campaigns:** With brands pushing pre-season lingerie collections, there is an opportunity for trendsetters to create innovative advertising campaigns that speak to early buyers who are eager to get ahead of the latest fashion trends. ### Where This Applies - **Fashion Industry:** The rise in the lingerie fashion industry continues to create opportunities for new brands, designers, and innovators to explore the evolving needs of consumers. - **Advertising Industry:** In an industry that has historically relied on narrow beauty standards to sell products, the shift towards body inclusivity in lingerie advertisements is creating a new avenue for creative professionals to explore and innovate. - **Retail Industry:** With pre-season collections becoming more prevalent, retailers are reexamining marketing strategies and consumer trends to capitalize on early adopters and stay ahead of the fashion curve. ## Related on Trend Hunter - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md)