# Gen Z-Backed Wholesale Retailers
Princess Polly Enters Wholesale for First Time Through Pacsun

By Kanesa D | Published 2023-03-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/princess-polly
References: [fashionunited](https://fashionunited.com/news/retail/princess-polly-enters-wholesale-for-first-time-via-pacsun/2023031052753) & [us.princesspolly](https://us.princesspolly.com/)

A new agreement between Australian retailer Princess Polly and multi-brand chain Pacsun will allow Princess Polly to enter the wholesale market. According to Princess Polly's co-CEO Wez Bryett, the agreement will put Princess Polly, who has a strong Gen Z fanbase, in direct view of Pacsun’s customer base. The e-commerce brand, which previously only provided physical footprints at pop-up sites, will be accessible through an omnichannel retailer, both in-store and online.

Pacsun stores will now offer a variety of Princess Polly pieces, while the brand’s e-commerce platform will serve as a home for the rest of the Princess Polly apparel not featured in stores.

“At Pacsun, part of our core mission is to give consumers and our community continued access to the best brands, curated products, and collaborations, and we look forward to doing this in a big way by offering them premier access to Princess Polly for a continued period for the very first time, while introducing their community to Pacsun's current and emerging brands,” said Brie Olson, co-CEO at Pacsun.

Image Credit: Princess Polly