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# Guerrilla Veiled Ads
Princess Hijab Adds a Religious Twist to Print Advertisements

By Rachel | Published 2009-09-27 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/princess-hijab
References: [viacomit.net](http://viacomit.net/2009/09/24/princess-hijab/) & [myspace](http://www.myspace.com/princess.hijab)

Street artist Princess Hijab has been creating guerrilla street art since 2006, originally adding printed veiled faces over advertisements, now using black paint directly on the advertisements.

The final result is veiled women who are less than fully dressed. It’s an interesting comment from Princess Hijab, turning sexy print ads to comments on religion and culture. Take a look at some of the collection from Princess Hijab that has been growing for a few years!

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 69% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What Makes This Trend Stand Out

- **Religious Street Art:** Opportunity for street artists to use religious imagery to subvert traditional art forms and comment on societal issues.
- **Guerrilla Advertising:** Innovative approach for brands to engage audiences by incorporating street art techniques into their advertising campaigns.
- **Cultural Commentary:** Chance for artists to use visual mediums to challenge societal norms and spark conversations about religion and culture.

### Sectors Adopting This

- **Art & Street Culture:** Potential for artists, galleries, and cultural institutions to explore the intersection of street art and religious expression.
- **Advertising & Marketing:** Opportunity for agencies and brands to experiment with unconventional ad campaigns that incorporate edgy street art techniques.
- **Societal Activism:** Space for activists and social organizations to leverage art to raise awareness and promote discussions about religious and cultural diversity.

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