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# Royal Sweetheart Necklines
The Princess Diana Black Taffeta Dress Goes for a Whopping $276,900

By Amanda Chang | Published 2010-06-10 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/princess-diana-black-taffeta-dress
References: [bornrich.org](http://www.bornrich.org/entry/princess-dianas-black-taffeta-dress-fetches-276000/) & [stylelist](http://www.stylelist.com/2010/06/08/princess-diana-dress-sells-276-000/)

Though the beautiful and beloved Princess Diana has passed, her presence still remains due to the public’s obscure fascination with her life. Known for her beauty and passion for helping others, we cannot deny that she had style as seen with the Princess Diana black taffeta dress. The dress recently was sold to a Chilean fashion museum for a whopping $276,900 at the Kerry Taylor Auctions in London.

This stunning taffeta dress was worn by the Princess for her and [Prince Charles](https://www.trendhunter.com/trends/king-charles-iii-teddy-bear-l)’ first appearance after announcing their engagement. Historical and revealing, the dress was designed and created by Elizabeth and David Emanuel, who later designed Princess Diana’s [wedding dress](https://www.trendhunter.com/trends/davids-bridal-3).

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 33% | Activity: 32% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Historical Fashion:** Opportunity for designers to create modern interpretations of iconic historical fashion pieces.
- **Celebrity Influence:** Brands can capitalize on the enduring influence of beloved celebrities by creating fashion lines inspired by their iconic looks.
- **Fashion Auctions:** Growing market for fashion auctions as collectors and museums value historical garments.

### Sectors Adopting This

- **Fashion Design:** Designers can leverage historical fashion trends to create unique and in-demand garments.
- **Luxury Retail:** Luxury brands can collaborate with fashion museums to showcase and sell exclusive historical fashion pieces.
- **Vintage Clothing:** Sellers can tap into the demand for vintage clothing by curating collections of iconic historical garments.

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