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# £5 Billion Royal Weddings
Prince William & Kate Middleton Wedding Will Cost the Economy

By Amanda Chang | Published 2010-11-25 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/prince-william-kate-middleton
References: [bornrich.org](http://www.bornrich.org/entry/the-most-expensive-wedding-of-all-time/)

If there's anything the [royal family](https://www.trendhunter.com/trends/crown-afternoon-tea) knows how to do, it's throw a [lavish wedding](https://www.trendhunter.com/trends/wedding-planning-services), such as the soon-to-come Prince William & Kate Middleton wedding. The long awaited engagement has been a buzz among the English (and the world) population, but the date has officially been set for April 29, 2011.

The [extravagant spring wedding](https://www.trendhunter.com/trends/luxury-designer-marchesa) will be held at the historical Westminster Abbey with approximately 2,200 people. It is estimated that the wedding will cost the British economy £5 billion, since businesses will have to shut down for consecutive four-day weekends for the event.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 69% | Activity: 67% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Why This Trend Is Growing

- **Luxury Weddings:** Disruptive innovation opportunity lies in creating more affordable alternatives to traditional extravagant weddings.
- **Event Tourism:** Opportunity exists to capitalize on the global fascination with royal weddings by promoting destination weddings and local tourism during similar events.
- **Wedding Merchandise:** Innovative products and services can be developed to cater to the demand for souvenirs and memorabilia related to royal weddings.

### Industries Being Reshaped

- **Event Planning:** Event planning companies can tap into the high-end wedding market and offer unique experiences.
- **Tourism:** Travel agencies and hotels can benefit from increased interest in wedding tourism and offer tailored packages for couples.
- **Retail:** Retailers can explore opportunities to create and sell royal wedding-themed merchandise to capitalize on the event's popularity.

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