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# Royal Champagne Events
Prince Harry Heads to the Veuve Clicquot Manhattan Polo Classic

By Tisah Tucknott | Published 2009-05-15 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/prince-harry-nyc-veuve-clicquot-manhattan-polo-classic
References: [fashionista](http://fashionista.com/2009/05/veuve_prince_harry_picnics_hea.php) & [princeharry](http://www.princeharry.co.uk/index.php/princeharry/harry-sets-to-undertake-first-official-visit-to-us/)

This month, Prince Harry will be traveling to the polo grounds on Governors Island in New York to take part in the [Veuve Clicquot](http://vcseason.com/) Manhattan Polo Classic. It will be his first official royal tour to the U.S.

One can only imagine the glamorous summer suits and the fancy hats that will be adorned at this royal champagne-filled event. Not only will the proceeds go to one of Harry’s charities, the American Friends of Sentebale, but the audience will also be getting a little eye candy of their own.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 1% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity)

## Key Themes

### What's Driving This Trend

- **Luxury Polo Events:** Businesses can create exclusive and luxurious polo events that showcase high-end products and benefit charitable causes.
- **Celebrity-endorsed Charity Events:** Companies can team up with popular personalities to create charity events and use their status to attract attention and support for good causes.
- **Champagne Sponsorship:** Businesses can capitalize on the popularity of high-end champagne by sponsoring luxury events and engaging with affluent audiences.

### Who This Affects Most

- **Luxury Events:** The luxury events industry can benefit by creating and selling exclusive and glamorous polo events that combine high-end products, celebrities, and charitable causes.
- **Charity Industry:** Charitable organizations can benefit from teaming up with celebrities and luxury businesses to create high-profile and sophisticated fundraising events.
- **Champagne Industry:** Champagne brands can increase their visibility and appeal among affluent consumers by sponsoring and participating in luxury events around the world.

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